
Senior Web Analyst
3 days ago
About the Role:
As our Senior Web Analyst, you'll act as the bridge between client goals and analytics execution. Lead the design and implementation of smart web & mobile analytics that uncover insights, optimize customer journeys, and boost business outcomes like conversion rate and CLTV.
What You'll Do:
- Lead discovery workshops & translate business needs into analytics strategy
- Design & manage scalable data layers for web & mobile applications
- Own GA4 & GTM implementation, including advanced e-commerce tracking
- Integrate mobile analytics (Firebase) for cross-channel insights
- Collaborate closely with marketing & engineering teams for clean, actionable data
- Create dashboards linking analytics directly to revenue & ROI
- Drive efficiency through AI-powered tools and automat Train and mentor junior analysts to elevate team capability
Who You Are:
- 3+ years in digital/web analytics with a strong client-facing presence.
- Expert in GA4, GTM, mobile analytics (Firebase)
- Skilled at data layer documentation and marketing tech integration
- Experience with retail/e-commerce or B2B SaaS KPIs (Conversion Rate, AOV, LTV, CAC)
- Results-oriented and comfortable leveraging AI tools for productivity
- Bonus if you have SQL skills, server-side GTM experience, or familiarity with CDPs like Segment.
This job role is in Noida and is a Work from Office role.
Salary - Upto 30% hike on last CTC. Maximum budget is 10 LPA.
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