
Digital Marketing
6 days ago
As a Meta & Google Ads Expert, you will be responsible for strategizing, executing, and optimizing paid campaigns across Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube, Discovery, Performance Max). A key part of your role will include ensuring policy compliance, managing G2 verification requirements, and navigating ad restrictions specific to the financial services industry. Key Responsibilities
• Plan and manage end-to-end performance campaigns across Meta and Google Ads platforms.
• Build acquisition funnels tailored to borrowers, SMEs, CAs, and builder segments.
• Optimize campaigns for CPL, CTR, ROAS, and loan conversion rates.
• Set up and maintain pixels, conversion APIs, and tracking dashboards.
• Create and test ad creatives, ad copies, and landing pages that align with fintech guidelines.
• Handle G2 verification processes and ensure all campaigns meet Meta & Google's advertising policies for financial services.
• Collaborate with content, design, and tech teams for cohesive growth campaigns.
• Monitor daily campaign performance and prepare weekly ROI reports.
• Run A/B tests to identify winning creatives, keywords, and audience strategies.
• Stay ahead of digital lending ad policies, RBI norms, and BFSI compliance requirements. Requirements
• 4–6 years of experience in Google & Meta Ads with at least 2 years in fintech/BFSI.
• Proven track record of lead generation campaigns in regulated industries.
• Hands-on expertise with Google Ads Manager, Meta Business Manager, Google Tag Manager, and Analytics tools.
• Strong knowledge of financial advertising restrictions and ability to navigate verification hurdles.
• Experience in G2/Google Ads financial verification & Meta policy approvals.
• Excellent analytical skills with expertise in data-driven campaign optimization.
• Ability to manage large ad spends while driving performance efficiency. Preferred Skills
• Prior work with loan marketplaces, NBFCs, or digital lending platforms.
• Knowledge of multi-language targeting (English + regional).
• Familiarity with SEO/organic growth synergies to support paid campaigns.
• Strong creative sense for building fintech-compliant ad communication. What We Offer
• Competitive salary with performance-linked incentives.
• Leadership role in driving fintech digital marketing.
• Direct exposure to lenders, borrowers, and ecosystem partners.
Job Type: Full-time
Pay: ₹30, ₹60,000.00 per month
Benefits:
- Provident Fund
Work Location: In person
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