Content Writer

2 weeks ago

Delhi, Delhi, India BotLab Dynamics Full time

About Us

We are BotLab Dynamics, a Made in India deep-tech drone company. We are India's leading drone swarming experts, and are well-known for being the biggest and first drone show service provider in India. We develop and design our hardware, firmware and software in-house, aligning with our vision to support India's Atmanirbhar vision. We are now expanding into the drone components space - serving both drone manufacturers (B2B) and enthusiasts/builders (D2C). Our components power precision, performance, and innovation, and we're seeking a content specialist who can translate that technical edge into compelling content across channels.

Job Summary

As a Content Writer, you will be responsible for creating clear, accurate, and engaging content that speaks to both business buyers and tech-savvy individual consumers. You'll work closely with engineering, sales, and marketing teams to develop material that educates, engages, and drives conversions.

Key Responsibilities:

● Content Development

○ Write detailed product descriptions, spec sheets, manuals, and compatibility guides for drone components (ESCs, flight controllers, ELRS, etc.)

○ Create whitepapers, blogs, and technical deep-dives to establish thought leadership in the drone hardware and defence space

○ Translate technical jargon into user-friendly copy for non-engineering audiences

● Marketing & SEO

○ Craft product landing pages, email campaigns, and social media content tailored for both B2B and D2C segments

○ Optimize all content for SEO and keyword strategy relevant to the drone and electronics industries

● Sales & Support Collateral

○ Develop comparison charts, buyer guides, and troubleshooting content to assist both the sales and support teams

○ Write case studies, testimonials, and use-case documents based on customer feedback and application stories

● Cross-functional Collaboration

○ Liaise with engineers, product managers, and customer support to ensure content accuracy

○ Work with designers to create visually compelling technical infographics and product visuals

Requirements:

● Proven experience (0-1 year) in technical content writing, preferably in electronics, UAVs, robotics, or a related tech industry

● Strong grasp of drone technologies and components or willingness to quickly develop expertise

● Excellent written and verbal communication skills

● Ability to work independently and manage multiple content pipelines

● Bonus: Experience with SEO and CMS platforms

What You'll Bring:

● A passion for simplifying complex tech for builders and buyers alike

● An eye for detail and accuracy in technical documentation

● The ability to switch tones between B2B (technical + ROI-driven) and D2C (enthusiast-focused + value-driven)

Why Join Us?

● Be at the forefront of drone technology and innovation

● Work with a dynamic, growing team shaping the future of aerial components

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