Social Media Intern

16 hours ago

Kolkata, West Bengal, India Webingo Full time ₹ 2,00,000 - ₹ 6,00,000 per year

Company Overview

Webingo is a leading IT solutions company based in Kolkata, India, with expertise in website design, mobile app development, and graphic design. We empower startups and businesses through digital transformation, providing innovative, cost-effective solutions and targeted marketing strategies to boost profitability and growth.

Job Overview

Webingo is seeking a dynamic and motivated Social Media Intern to join our team in Kolkata. This full-time, entry-level position is ideal for freshers with 0 to 1 year of work experience. As a Social Media Intern, you will gain hands-on experience in managing digital campaigns, building online presence, and executing creative strategies aligned with Webingo's vision.

Qualifications and Skills

  • Social Media Management (Mandatory skill): Hands-on familiarity with managing multiple social media platforms, planning content calendars, and scheduling posts.
  • Content Creation (Mandatory skill): Ability to generate engaging written and visual content tailored for target audiences across various channels.
  • Copywriting: Proficiency in crafting compelling social copy and captions that drive user engagement and brand awareness.
  • Graphic Design: Experience in creating visually appealing graphics, images, and layouts that align with brand guidelines and campaign objectives.
  • Canva: Adept at using Canva or similar tools for quick and professional content creation and graphic enhancements.
  • SEO: Understanding of SEO best practices, keyword research, and optimization techniques for enhancing organic reach and visibility.
  • Google Analytics: Familiarity with using Google Analytics to track campaign performance and gather actionable insights for improved strategies.
  • Marketing Automation: Exposure to marketing automation tools for streamlining content posting, audience segmentation, and engagement measurement.

Roles and Responsibilities

  • Manage and update official social media accounts, ensuring consistent brand messaging and a strong online presence across all platforms.
  • Create, curate, and schedule high-quality content including posts, stories, reels, and videos to engage target audiences and increase followers.
  • Collaborate with design and content teams for ideating and executing innovative campaigns that resonate with both existing and potential clients.
  • Monitor and analyze social media trends, competitor activity, and audience preferences to continuously refine and enhance strategy.
  • Respond to comments, messages, and queries in a timely manner to build community engagement and foster positive relationships.
  • Assist in the planning and execution of paid social media advertising campaigns and evaluate their performance using analytics tools.
  • Ensure all content is optimized according to SEO best practices and aligned with current digital marketing standards.
  • Prepare regular reports on social media performance, growth metrics, and insights, presenting actionable recommendations to the team.

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