Brand & Marketing Manager

About Kimaya Himalayan Beverages

Established in
November 2018
,
Kimaya Himalayan Beverages LLP (KHB)
is a corporate and manufacturing entity built on exceptional values and a deep conscience toward our consumers. Founded by a team of passionate beer enthusiasts, we entered the industry not merely to participate — but to
disrupt
.

Amidst a landscape crowded with liquor brands, our mission goes beyond selling. At Kimaya, we strive to
revolutionize the consumer experience through Innovation and Excellence
, crafting beverages that resonate with authenticity, creativity, and quality.

KHB proudly houses one of India's most recognized and awarded beer brands —
BeeYoung
,
India's First Crafted Strong Beer
. A
Gold Medalist at the European Beer Challenge
, BeeYoung has captured the hearts of consumers across all operational states with its bold taste and premium craftsmanship.

Building on this legacy, we introduced
BeeYoung Beyond
— a
crafted international-style pilsner
that fuses
world-class brewing standards
with
authentic regional character
. Born from consumer insights and refined at the
BeeYoung Brewgarden
, our innovation hub, BeeYoung Beyond reflects our ongoing commitment to blending creativity with craftsmanship.

Our pursuit of excellence has been globally recognized:

• World Beer Awards 2024
  –
  Silver
  in
  Tasting (Strong Lager)
  and
  Silver
  in
  Bottle Design
• Asia Beer Challenge 2024
  –
  Gold Medal
  for BeeYoung
• Asia Beer Challenge 2025
  –
  Gold Medal
  for
  BeeYoung Beyond
  and
  Silver
  for
  BeeYoung

These accolades stand as a testament to Kimaya Himalayan Beverages' passion for
brewing innovation, uncompromising quality, and a proudly Indian spirit
.

Job Title:
Brand & Marketing Manager

Location:
Delhi HO

Experience:
5–7 Years

Industry Background :
FMCG / Alcoholic Beverages
& Compensation Bracket (12LPA - 13LPA)

The Role :
We are looking for a
dynamic, strategic, and hands-on Brand & Marketing Manager
to join our leadership team. This is not just a marketing role – it's a chance to
own brand growth, drive innovation, and shape the future of Kimaya Himalayan Beverages in India
. You will be the guardian of our brand, the strategist behind new product launches, and the voice that connects our products with consumers.

Key Responsibilities:

1. Brand Leadership & Strategy

• Define and execute brand strategies that build strong emotional connections with consumers.
• Own the brand's story, positioning, and communication across all channels.
• Ensure consistency in brand identity, messaging, and visual aesthetics.
• Monitor brand health metrics and take proactive steps to strengthen market perception.

2. New Product Development & Innovation

• Lead the
  end-to-end process of ideation, development, and launch
  of new products.
• Collaborate closely with R&D, production, and sales to bring market-ready products that excite consumers.
• Use consumer trends, insights, and competitor analysis to identify innovation opportunities.
• Drive launch plans, including pricing, distribution strategy, and communication campaigns.

3. Marketing & Consumer Engagement

• Design and implement
  high-impact marketing campaigns
  across ATL, BTL, digital, and experiential channels.
• Translate consumer insights into actionable marketing strategies.
• Collaborate with cross-functional teams to ensure campaigns are executed flawlessly.
• Track campaign performance, measuring ROI, and optimizing strategies for maximum impact.

4. Strategic Planning & Market Analysis

• Analyze market trends, competitive activity, and consumer behavior to inform decision-making.
• Develop annual and quarterly marketing plans aligned with business objectives.
• Identify growth opportunities, new channels, and potential partnerships.

5. Budgeting & Financial Oversight

• Plan, manage, and optimize the marketing budget for maximum ROI.
• Monitor spend vs. results and recommend reallocation to high-impact initiatives.
• Provide regular reporting and insights to senior leadership on campaign effectiveness.

Skills & Attributes:

• Proven 5–7 years' experience in
  FMCG or alcoholic beverage marketing
  , with strong exposure to brand management and new product development.
• Hands-on experience in
  launching products, building brands, and driving consumer engagement
  .
• Strong analytical mindset: able to translate data into insights and actionable strategies.
• Creative thinker with an eye for detail and a flair for storytelling.
• Exceptional communication, leadership, and cross-functional collaboration skills.
• Comfortable managing budgets, P&L, and marketing ROI.
• Digital marketing savvy, with experience leveraging social media, influencer marketing, and content strategies.

What's in it for You:

• Be part of a
  fast-growing, innovation-driven company
  where your ideas will shape the future.
• Work with
  Himalayan-inspired brands
  that are poised to disrupt the beverage industry.
• Ownership of end-to-end marketing and brand strategy – your work will be visible and impactful.
• Collaborate with a passionate team that values creativity, experimentation, and results.
• Competitive compensation and performance-driven rewards.

If you are a strategic thinker, a consumer-obsessed marketer, and a brand builder at heart, this is your chance to leave your mark in the world of beverages. Drop your CVs at -