UI Designer

2 days ago

Gurgaon, Haryana, India Transformative Learning Solutions Private Limited Full time ₹ 6,00,000 - ₹ 12,00,000 per year

About the Role :

We are seeking a creative and strategic UI Designer who is passionate about delivering aesthetically pleasing and user-centered experiences. In this role, you will play a critical part in shaping and elevating the design language across all digital consumer touchpoints of our D2C eCommerce platform (web mobile).

Youll serve as the visual brand guardian, ensuring consistency in design, usability, and conversion performance, while leading a team of designers to continuously optimize and innovate the user journey.

Key Responsibilities :

- Own and evolve the UI and visual aesthetics of the companys eCommerce website and mobile app.

- Ensure consistency in design language across all landing pages, sales funnels, and digital consumer touchpoints.

- Be the brand guardian for the visual identity of the platform, ensuring adherence to Ayurvedic brand values and ethos.

- Lead and manage a team of UI and graphic designers to create high-converting, visually appealing landing pages.

- Collaborate closely with marketing, content, and development teams to ensure designs are optimized for conversion (CRO).

- Build product launch pages using plug-and-play landing page builders (Shopify-based).

- Work within the limitations of third-party apps and plugins while ideating innovative design solutions.

- Analyze user behavior and translate insights into actionable UI/UX design decisions.

Skills Required :

- Proficiency in Design Tools : Figma, Adobe XD, Sketch, Illustrator, Photoshop.

- UI Design Expertise : Strong understanding of UI principles, responsive design, and mobile-first design approaches.

- Experience with eCommerce Platforms : Preferably Shopify and knowledge of its theme and landing page builders (e.g., Shogun, PageFly, GemPages).

- CRO (Conversion Rate Optimization) : Understanding of A/B testing, heatmaps, user flow analysis, and behavioral analytics tools (Hotjar, Google Analytics).

- Leadership & Collaboration : Experience in leading a design team and working cross-functionally with marketers, copywriters, and developers.

- Typography, Layout & Color Theory : Strong grasp of visual design principles and brand consistency.

- Consumer Psychology & UX Thinking : Ability to design based on user motivations, decision-making patterns, and behavior.

- Communication Skills : Excellent command over English; ability to transform brand copy and marketing content into compelling design.

- Problem-solving mindset and ability to thrive in a fast-paced, growth-oriented environment.

Preferred Background :

- 4 years of hands-on design experience in UI/UX or branding roles.

- Masters or Bachelor's Degree from top design institutes such as NID, Srishti School of Art, Design & Technology, or equivalent.

- Prior experience working in D2C, eCommerce, or digital product companies.

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