Graphic Designer

2 weeks ago

Noida, Uttar Pradesh, India Vrac Global Services Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Terms of Reference (ToR): Mid-Level Digital Designer

1. Introduction and Role Summary

We are seeking a highly creative and proficient Mid-Level Digital Designer with 2-3 years of professional experience to join our team. The ideal candidate will be a hands-on digital native, expert in modern design and prototyping tools like Figma and Canva and experienced in leveraging AI-based design tools to enhance speed and creativity. This role is crucial for developing visually compelling and effective digital assets across all our platforms and marketing channels.

2. Key Responsibilities

The Digital Designer will be responsible for the full design lifecycle, from concept to execution, for a variety of digital projects:

  • Design & Production:

  • Design and produce a wide array of digital assets, including social media graphics, website banners, landing page mockups, email templates, presentations, and other marketing collateral.

  • Create motion graphics or simple animations for digital channels (a plus).

  • Prototyping & UX/UI Support:

  • Develop high-fidelity prototypes and wireframes using Figma for user testing and development handover.

  • Collaborate with the Product/Development teams to ensure design feasibility and technical implementation.

  • Brand Consistency:

  • Ensure all visual outputs strictly adhere to brand guidelines, maintaining consistency and quality across all digital touchpoints.

  • Tool Utilization & Innovation:

  • Expertly utilize Canva for rapid creation of internal and external-facing communications.

  • Actively explore and implement AI-based design tools (e.g., Midjourney, Adobe Firefly, or similar) to generate concepts, refine images, and accelerate production workflows.

  • Collaboration & Feedback:

  • Participate in design critiques, present work to stakeholders, and iterate designs based on constructive feedback.

3. Required Qualifications and Experience

3.1. Essential Experience

  • 2-3 years of proven professional experience in digital design, graphic design, or a similar role.
  • A strong portfolio showcasing a range of digital work across different platforms and demonstrating aesthetic judgment.

3.2. Technical Expertise (Must-Haves)

  • Expert proficiency in Figma for UI/UX design, prototyping, and design system management.
  • High proficiency in Canva for efficient content creation and templating.
  • Practical experience and knowledge of incorporating AI-based design tools into the creative workflow.
  • Solid command of the Adobe Creative Suite (Photoshop, Illustrator) for image manipulation and vector graphics.
  • Understanding of design principles for web and mobile platforms (responsive design, accessibility).

3.3. Soft Skills

  • Excellent communication and presentation skills.
  • Strong time management and ability to handle multiple projects simultaneously under tight deadlines.
  • A proactive mindset and willingness to stay current with design trends and new technology.

4. Reporting Structure and Deliverables

4.1. Reporting

The Digital Designer will report directly to the Project Manager.

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