IND - Content Analyst

2 days ago

Chennai, Tamil Nadu, India NexInfo Full time ₹ 4,00,000 - ₹ 6,00,000 per year

About Nexinfo:

NexInfo is a premier consulting firm founded in 1999. We have been in business for 25+ years and work with clients of all sizes to achieve 'Operational Excellence' using a blend of knowledge in both Business Processes and Software Consulting. We offer implementation and managed services for businesses across many industries including Manufacturing, Pharmaceuticals, Biotech, Medical Devices, Industrial Automation, Automobile Industry, and many more. We have a global footprint across North America, Europe, and Asia with a majority of clients distributed across North America with a team size of 300+ employees and our headquarters in California, USA.

Role Overview

As a Content Writer for our SaaS products, you will be responsible for developing high-quality, engaging, and SEO-optimized content. You will work closely with marketing, product, and sales teams to create content that enhances brand awareness, generates leads, and supports customer success.

Key Responsibilities

  • Create and manage high-quality content, including blog posts, whitepapers, case studies, website copy, email campaigns, and social media posts.
  • Develop product-centric content such as user guides, FAQs, and knowledge base articles to help customers understand and utilize our SaaS solutions.
  • Collaborate with product managers and subject matter experts to translate technical information into easy-to-understand content.
  • Optimize content for search engines (SEO) to increase organic traffic and visibility.
  • Research industry trends, competitor content strategies, and customer pain points to inform content creation.
  • Work with designers and developers to enhance content presentation and user experience.
  • Ensure consistency in brand voice, messaging, and style across all content channels.
  • Track and analyze content performance metrics to refine content strategy and improve engagement.

Requirements

  • Bachelor's degree in marketing, Communications, Journalism, English, or a related field.
  • 2+ years of experience in content writing, preferably for SaaS or tech-based companies.
  • Strong understanding of SEO best practices and content marketing strategies.
  • Excellent writing, editing, and proofreading skills with a keen eye for detail.
  • Ability to simplify complex concepts into clear, engaging content.
  • Familiarity with content management systems (CMS) like WordPress and basic HTML knowledge is a plus.
  • Experience with analytics tools such as Google Analytics to measure content effectiveness.
  • Strong research skills and ability to work independently as well as in a team.

Preferred Qualifications

  • Experience with B2B SaaS content writing.
  • Knowledge of marketing automation tools (e.g., HubSpot, Marketo) and CRM platforms.
  • Understanding of UX writing principles.
  • Portfolio of published SaaS-related content.

Job Location: Chennai

Shift Timing: CST (5 PM to 2:30 AM IST)

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