Social Media Executive

2 weeks ago


Delhi, Delhi, India tipls Full time ₹ 9,00,000 - ₹ 12,00,000 per year

JOB TITLE:
Executive Social Media

FUNCTIONAL AREA:
Brand & Marketing

REPORTS TO:
Chief – Brand & Marketing

KEY RESPONSIBILITIES:

· Social Media Calendar Curation in alignment with Master Campaign Calendar & Brand Objectives

· Communication & Content Development as per Social Media platforms targeted


• Co-ordination with Production teams, Stylists, and various vendors for content creation & curation


• Content Development & Production via Product/Influencer Shoots

· Analyse the impact of a social media campaign w.r.t pre-defined KPIs

· Track results, analyse statistics and keep an eye out for new online marketing opportunities

· Coordination with CDMs & In-House Design Team

· Ensure timely/accurate performance analysis and reporting of specific campaigns & initiatives

· Platform specific engagement, campaigns, contests & promotions

· To be able to build a strong relationship within the department and for this; be flexible, preserve confidentiality and work in a team as well as an individual contributor

JOB SPECIFICATIONS:

-Y
ears of Experience:
3-4 Yrs. Exp. in the area of Social & Digital Media Marketing & Content Development

-Work in established Fashion, Apparel, Lifestyle Brands will be a key advantage

-Bachelor/  Master/ Doctorate
MBA in Marketing plus  Certification/ Diploma in Social Media/Digital Marketing Courses

KNOWLEDGE & SKILLS:

· Social Media Marketing and Calendar creation

· Content Creation & Development for effective Social Media Campaigns

· Content Performance & Measurement

· Basic business knowledge on CPG categories

· Digital Media Planning

· Influencer Mapping & Campaign Planning



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