Manager - Marketing & Communication-Leading Luxury Company-Delhi

3 days ago

Delhi, Delhi, India Vsquare Consultants Full time US$ 60,000 - US$ 1,20,000 per year

Marketing and Communication Manager is responsible for developing and executing comprehensive marketing, communication, and PR strategies that align with the brands objectives and positioning. This role also involves crafting compelling content both visually and graphically in coordination with respective teams, PR relations, and managing social media to reach and influence the target Communities, especially UHNIs.

Role & responsibilities

Marketing Strategy

  1. Develop and implement comprehensive marketing & PR strategies aligning with Brands positioning to attract and engage target communities globally especially UHNIs.
  2. Plan, curate & execute immersive experiences through storytelling initiatives that allow target community to build an emotional connect with the brand.
  3. Collaborate with internal teams to ensure brand identity consistency and implementation of brands tone messaging on all platforms.

Marketing Campaigns/ Collaborations (Online & Offline):

  1. Plan, execute, and monitor marketing campaigns across various channels (digital, print, experiential events) tailored for target community globally in art & design space.
  2. Utilize digital & social media platforms (Website, Instagram, LinkedIn, etc.) to engage with the target community & clients as part of client engagement strategy.
  3. Analyze campaign performance and alter strategies to optimize results both offline & online in turn monitoring ROI.
  4. Monthly detailed reports & calendar management for various Marketing & PR activities planned.

Content Creation

  1. Contribute in creating & ideating high-quality content that showcases the brands ethos & values in co-ordination with internal teams or agencies.
  2. Designing & writing compelling content for website, social media, blog posts, articles, videos, stories, press release etc.
  3. Develop innovative digital strategies to connect with audiences and grow the online community.
  4. Ensure all marketing and PR materials are localized and culturally adapted for target community & clients in art & design space worldwide, especially Dubai & Middle East.

Public Relations & Media Outreach

  1. Develop & Manage relationships with key National media outlets, journalists, publications and Galleries to secure full feature coverages in relevant publications and platforms.
  2. Develop and design press releases, media kits/ advisories, articles and other PR materials.
  3. Manage communication and act as a spokesperson for the Brand as and when necessary.

Store Launch & Event Management:

  1. Develop and implement comprehensive marketing plans for new store launches in India & International locations.
  2. Coordinate with internal teams to ensure alignment on store launch activities both online & offline.
  3. Ideate and execute marketing & PR Plans for national & international events, art & design shows, private previews, launches, exhibitions, press conferences & media events.

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