Digital Marketing Manager

1 week ago


Ghaziabad, Uttar Pradesh, India BITM EDUVERSITY Full time

Job Summary

We are seeking a results-driven Digital Marketing Manager to plan, implement, and manage our online marketing strategies. The ideal candidate will have strong analytical skills, creativity, and hands-on experience across digital channels to drive brand awareness, engagement, and conversions.

Key Responsibilities

  • Develop, implement, and manage digital marketing campaigns across channels (SEO, SEM, email, social media, display, and content marketing)
  • Plan and execute paid advertising campaigns (Google Ads, social media ads, retargeting)
  • Optimize website content and performance to improve traffic and conversion rates
  • Manage social media strategy, content calendars, and performance tracking
  • Analyze campaign performance using tools like Google Analytics and prepare regular reports
  • Collaborate with design, content, and sales teams to align marketing efforts with business goals
  • Manage marketing budgets and ensure cost-effective campaign execution
  • Stay up to date with digital marketing trends, tools, and best practices

Required Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or a related field
  • Proven experience as a Digital Marketing Manager or similar role
  • Strong knowledge of SEO, PPC, social media, email marketing, and content marketing
  • Experience with analytics and marketing tools (Google Analytics, Google Ads, Meta Ads Manager, CRM tools)
  • Excellent communication, project management, and organizational skills

Preferred Qualifications

  • Experience in [industry, if applicable]
  • Knowledge of marketing automation tools
  • Basic understanding of HTML, CSS, or CMS platforms (WordPress, Shopify, etc.)
  • Certification in Google Ads, Google Analytics, or similar platforms

Job Types: Full-time, Permanent

Pay: ₹10, ₹15,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Paid sick time

Work Location: In person



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