Senior Marketing Professional

4 days ago

Bengaluru Hyderabad Mumbai, India Primesoft Solutions Full time ₹ 20,00,000 - ₹ 25,00,000 per year

Designation :

Senior Marketing Professional

Location : Hyderabad/Bengaluru/Mumbai

Experience : 12 years to 15 years

Job Description:

We are a global, specialized IT services firm, partnering with select customers in BFSI, Telecom, and Healthcare. Our strength lies in personalized engagement, niche expertise, and high-impact delivery in Development, Testing, and Cloud Services.

The Role

We are seeking a Senior Marketing Professional who can own and drive the marketing function end-to-end. This is a strategic yet hands-on role, ideal for someone who blends strategy, digital-first execution, and AI-enabled marketing to strengthen our brand presence and enable high-value sales. As a storyteller and market shaper, you will position us as a trusted partner in the IT services space.

What Youll Do

  • Shape the Narrative: Build a compelling brand voice that highlights our niche positioning and value proposition.
  • Drive Intelligent Marketing: Design and execute digital-first and database-driven campaigns with a clear focus on measurable outcomes.
  • Leverage AI: Use AI tools to elevate content creation, campaign targeting, and lead insights.
  • Create Premium Content: Develop thought-leadership articles, case study decks, videos, and executive decks that open doors with high-value clients.
  • Engage Selectively: Strengthen our presence across website, social media, and curated industry events to reach the right audience.
  • Enable Sales Excellence: Collaborate closely with sales and engineering teams to provide world-class presentations, pitch decks, and executive briefings.

What you bring

  • 12 to 15 years of marketing experience in the professional IT services industry with exposure to BFSI, Telecom, or Healthcare amongst others.
  • Proven ability to own and drive marketing initiatives independently, elevating brand positioning and supporting sales in high-stakes deals.
  • Expertise in CRM, marketing automation, and analytics tools.
  • Strong skills in storytelling, executive presentation design, and stakeholder engagement.
  • A data-driven yet creative mindset, with comfort in AI-driven platforms.

Key Performance Metrics

  • Growth in qualified, high-value leads aligned with boutique positioning.
  • Sharper brand recall within BFSI, Telecom, and Healthcare.
  • Increased digital engagement and conversions from focused campaigns.
  • Executive-ready presentations and narratives that resonate with CXOs.
  • Clear ROI and efficiency gains through AI-enabled marketing.

If you are a senior marketing professional who thrives on ownership, independence and impact and who values focus over scale and the power of storytelling, this is your opportunity to make a visible difference in a specialized IT services company.

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