Manager-Branding

1 week ago

Noida, Uttar Pradesh, India Firstmeridian Global Services Full time

Key Responsibilities

  • Develop and execute retail branding strategies aligned with overall brand and business objectives
  • Lead in-store branding, store launches, rebranding, and retail expansion projects
  • Plan and execute ATL, BTL, and on-ground brand activations across retail formats
  • Ensure consistent implementation of brand guidelines across stores, POSM, VM, and communication assets
  • Collaborate closely with VM, retail operations, sales, and digital marketing teams
  • Manage POSM planning, production, deployment, and quality checks across locations
  • Drive consumer engagement and shopper marketing initiatives to enhance footfall and conversions
  • Coordinate with creative, media, and activation agencies for campaign execution
  • Track campaign performance, analyze ROI, and present insights to senior leadership
  • Conduct market and competitor analysis to identify branding opportunities
  • Manage branding budgets, vendors, and timelines effectively

Key Skills & Competencies

  • Strong understanding of retail branding and brand management
  • Experience in store branding, in-store marketing, and retail activations
  • Knowledge of ATL, BTL, POSM, and VM coordination
  • Strategic thinking with hands-on execution capability
  • Excellent stakeholder and agency management skills
  • Strong communication, presentation, and project management abilities
  • Data-driven mindset with ability to measure brand performance

Preferred Candidate Profile

  • MBA / PGDM in Marketing or equivalent
  • 58 years of experience in retail branding / brand marketing
  • Exposure to organized retail, fashion, FMCG, lifestyle, or consumer brands
  • Experience working in multi-store / pan-India retail environments
  • Ability to manage multiple projects in a fast-paced setup

Why Join Us

  • Opportunity to work with a fast-growing retail brand
  • High ownership role with visibility across leadership
  • Scope to build impactful consumer-facing brand initiatives

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