SEM Analyst

2 weeks ago

Borivli, Maharashtra, India Digitalofty Services Llp Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Job Responsibilities


• Plan, execute, and manage PPC campaigns across Google Ads and Meta Ads.


• Monitor campaign performance, analyze KPIs, and optimize ad spend for maximum ROI.


• Conduct bid management and allocate budgets effectively to meet campaign goals.


• Collaborate with the marketing team to develop and refine digital advertising strategies.


• Schedule and manage ads using calendar and automation tools.


• Prepare and present regular performance reports with actionable insights.


• Stay updated with SEM trends, platform updates, and competitor activities.

Key Requirements


• Bachelors degree in Marketing, Business, or a related field.


• 1–3 years of hands-on experience managing paid campaigns (Google Ads, Meta Ads).


• Strong understanding of CPC, CPM, CTR, ROAS, Conversion Rate Optimization (CRO).


• Proficiency in Google Analytics, Tag Manager, and other tracking/reporting tools.


• Analytical mindset with strong Excel/Sheets skills for data interpretation.


• Certification in Google Ads / Meta Blueprint (preferred but not mandatory).


• Strong communication and collaboration skills.Role & responsibilities

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