Digital Marketing Executive

Role & responsibilities

1. Website Management:

• Develop and maintain the company website.
• Page setup
• Page Design
• Image setup
• WEBP file created
• Layout select and update
• Regularly update news, product information, and content.
• Regularly update new products on the website and marketing platforms. Remove or deactivate old/discontinued products that are no longer available.
• Blog type regarding of product
• Text file generated like ( Headline, H1 line, Sub line, full Description)
• Update all text regarding of SEO change
• Every Month, check and tracking keyword updates
• HR New requirement added
• Website inquiry check
• New event photos, video add and update all data with a compressed file
• Technical Guide section update
• Work on SEO improvement and coordinate with external agencies as needed. (if agencies are available)

Agency Coordination

• Coordinate with the website agency for updates, design changes, and new pages.
• Ensure website content aligns with digital marketing campaigns.
• Oversee SEO, performance, and user experience improvements.
• Review and approve website creatives, banners, and landing pages.
• Monitor website analytics and share performance insights.
• Collaborate on new feature integrations and technical enhancements.
• Ensure timely execution of website-related tasks and campaigns.

3. Social Media

• Manage all company social media platforms
• Facebook
• Instagram
• LinkedIn
• WhatsApp
• Create and post regular updates, creatives, and campaigns.
  
  Create and post regular content and campaigns.
• Plan monthly social media calendars.
• Design engaging posts, reels, and stories.
• Write creative captions and hashtags.
• Monitor and respond to audience engagement.
• Track performance and prepare reports.
• Coordinate with marketing for campaigns.
• Manage paid Ads / Premium services when needed.

4. Email Marketing:

• Create weekly marketing mailers for different brands or campaigns.
• Design and adapt templates for each brand as needed.
• Ensure consistent branding and messaging across all mailers.
• Coordinate with the marketing team for content and approvals.
• Track mailer performance and report key metrics.
• Bounce email our unsubscribe email data maintenance
• Domain maintenance regularly, if notifying rating is low, then the Google template sends a request
• All email templates every month, maintenance and text format change, HTML text most add and HTML image
  
  Template Rating check and update every Day

(ALL FILE HTML SUPPORT TEMPLATE WORKS ONLY)
- Send campaigns using email marketing software (e.g., SendBlaster).

5. WhatsApp Marketing

• Schedule and send bulk WhatsApp campaigns similar to email marketing.

Product Promotions:

• Develop product circulars and pages for WhatsApp marketing.
• Create engaging templates and content for each campaign.
• Write clear, creative text for promotional posts.
• Identify and add new audience segments for targeted outreach.
• Coordinate with the marketing team for approvals and updates.
• Track campaign performance and suggest improvements.

Design & Branding Materials:

• Design branding materials such as brochures, banners, flyers, and posters.
• Develop visual assets for both online and offline marketing.
• Maintain brand consistency across all designs and platforms.
• Create packaging, product labels, and event materials as required.
• Collaborate with the marketing team on creative concepts and campaigns.
• Update and refine existing designs to align with brand guidelines.

6. Company Profile & Catalogues:

• Maintain and update company profile, product catalogues (both hard copy and soft copy/mailers).

7. Branding & Display:

• Manage internal and external branding such as hoardings, shop/warehouse branding, etc.

8. Exhibition & Event Management:

• Plan and promote exhibitions and events through digital channels.
• Create online campaigns, emailers, and social media content for events.
• Manage event listings and digital invitations.
• Coordinate with design teams for event creatives and branding.
• Run paid ads to boost event reach and attendance.
• Capture and share event highlights across platforms.
• Track engagement and prepare post-event performance reports.

9. Data Management:

• Maintain proper folders and save all posts, designs, and files systematically.
• Maintain and update email databases, exhibition visitor lists, and visiting card data.

10. Reporting & Planning

• Prepare weekly/monthly reports on digital marketing activities.
• Suggest new ideas and improvements for marketing and branding strategies.

11. Approvals

• All posts and web posts must be approved by the Department Head before being published
• Content must be factual, respectful, and aligned with the organisations values and objectives.
• Department Heads are responsible for ensuring all posts from their teams meet quality and compliance standards.
• Employees must not post on behalf of the organization using personal accounts without authorisation.
• All official web posts must be archived for reference and accountability.