Sigma Infosolution

About The Job
We are seeking a highly experienced and strategic E-Commerce Business Analyst to join our dynamic team in Ahmedabad. The ideal candidate will possess a deep understanding of e-commerce platforms, digital marketing, data analytics, and user experience. This role is crucial in driving our online business growth by analyzing market trends, identifying opportunities, optimizing our e-commerce operations, and translating business needs into technical requirements.

You will work closely with cross-functional teams, including product development, marketing, sales, and IT, to ensure our e-commerce initiatives are aligned with business objectives and deliver a seamless customer experience.

Key Responsibilities
Strategic Analysis & Insight Generation :

• Conduct in-depth analysis of e-commerce performance metrics, sales data, customer behavior, website traffic, conversion funnels, and market trends to identify opportunities for growth and improvement.
• Perform competitive analysis to benchmark our e-commerce capabilities and identify best practices.
• Utilize analytics tools (e.g., Google Analytics, Adobe Analytics, internal dashboards) to extract actionable insights and present them to stakeholders.

Requirements Gathering & Documentation

• Collaborate with business stakeholders (marketing, sales, operations) to understand their needs, challenges, and vision for e-commerce enhancements.
• Elicit, analyze, document, and manage functional and non-functional requirements, use cases, user stories, and acceptance criteria for new e-commerce features, platform integrations, and improvements.
• Create detailed documentation, including Business Requirements Documents (BRDs), Functional Specification Documents (FSDs), process flows, and wireframes.

Project Management & Implementation Support

• Act as a liaison between business units and technical development teams (developers, QA) throughout the project lifecycle.
• Participate in sprint planning, stand-ups, and retrospectives, ensuring business objectives are clearly communicated and understood.
• Support UAT (User Acceptance Testing) by developing test cases, coordinating testing efforts, and validating solutions against business requirements.
• Assist in change management activities, including training users and preparing documentation for new features.

E-Commerce Platform Optimization

• Identify and recommend enhancements to website usability, navigation, search functionality, product display, checkout process, and mobile responsiveness.
• Analyze the performance of digital marketing campaigns and provide insights for optimization.
• Evaluate third-party tools and integrations (payment gateways, shipping providers, CRM, ERP) to improve efficiency and customer experience.

Data-Driven Decision Making

• Develop and monitor KPIs (Key Performance Indicators) related to e-commerce performance.
• Prepare regular reports and dashboards summarizing key metrics, trends, and recommendations for leadership.
• Champion a data-driven approach to all e-commerce initiatives.

Qualifications
Education: Bachelor's degree in Business Administration, Marketing, Computer Science, Information Systems, or a related field. Master's degree is a Minimum 7+ years of experience as a Business Analyst, specifically focused on e-commerce platforms and digital products.

• Proven experience working with major e-commerce platforms (e.g., Shopify Plus, Magento, Salesforce Commerce Cloud, SAP Hybris, BigCommerce).
• Demonstrated experience in gathering, documenting, and managing business requirements for complex e-commerce projects.

Technical Skills

• Strong proficiency in web analytics tools (e.g., Google Analytics 4, Adobe Analytics).
• Familiarity with A/B testing methodologies and tools.
• Understanding of SEO, SEM, and other digital marketing concepts.
• Experience with project management tools (e.g., Jira, Asana, Trello).
• Proficiency in creating flowcharts, wireframes, and mockups using tools like Balsamiq, Figma, or Lucidchart.
• Basic understanding of databases and SQL is a plus.

Soft Skills

• Excellent analytical and problem-solving skills with a keen eye for detail.
• Strong communication (written and verbal) and interpersonal skills, with the ability to articulate complex ideas to both technical and non-technical stakeholders.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong organizational and time management skills.
• Proactive, results-oriented, and a continuous learner.

Preferred Skills

• Certifications in Business Analysis (e.g., CBAP, CCBA) or Product Ownership (CSPO).
• Experience with headless commerce architectures.
• Knowledge of UX/UI best practices and customer journey mapping.
• Experience with PIM (Product Information Management) or DAM (Digital Asset Management) systems.
• Prior experience in a consulting role or agency environment.

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