Test & Learn and Personalization Implementation, Lead

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Job Summary

The Marketing Technology Platform team is dedicated to managing and executing within the enterprise digital marketing technology platforms and associated services as well as consulting with stakeholders to enable a broad set of business goals using digital marketing technologies. The Test & Learn and Personalization Implementation, Lead provides strategy, consultation, execution, and administration of our A/B testing and personalization implementation through Adobe Target.

Essential Job Functions

• Lead the technical development and implement of A/B tests, multivariate tests, and personalized experiences using Adobe Target. Provide consulting & technical expertise (act as technical SME for Adobe Target) within a matrixed team structure. Write clean, efficient, and maintainable code using HTML, CSS, JavaScript, and other front-end technologies - (35%)

• Build segmentation and audiences in Target to drive personalization activities. Translating business requirements into technical specifications and documentation. Coordinate QA efforts and approvals related to testing and personalization activities - (30%)

• Prioritize Adobe Target technical issues and lead the investigation and resolution of the issues. Work with Adobe Client Care to troubleshoot and resolve issues with the Adobe Target platform - (15%)

• Stay updated on industry trends, best practices, and emerging technologies in digital test & learn and personalization technology - (10%)

• Develop strong business relationships with internal clients, IT, UX, Analytics, Compliance, Information Security and Marketing teams. Work with the user experience, product and marketing teams to plan and prioritize new testing experiences - (10%)

Minimum Qualifications

• Bachelor's Degree

• 4+ years of experience working with Adobe Target setting up basic and advanced activities

Preferred Qualifications

• Bachelor's Degree Computer information Systems or Marketing or related field of study or equivalent, relevant work experience

• 5+ years of experience working with Adobe Target setting up basic and advanced activities

Skills

• Adobe Target

• Hyper Text Markup Language (HTML)

• Cascading Style Sheets (CSS)

• JScript

• Angular

• Scrum Methodology

• Agile Methodology

• Problem Solving

Reports To: Manager and above

Direct Reports: 0

Work Environment

• Normal office environment, hybrid.

Other Duties

This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time, the Company reserves the right to add and/or delete essential functions from this job at any time.

About Bread Financial  

At Bread Financial, you'll have the opportunity to grow your career, give back to your community, and be part of our award-winning culture. We've been consistently recognized as a best place to work nationally and in many markets and we're proud to promote an environment where you feel appreciated, accepted, valued, and fulfilled—both personally and professionally. Bread Financial supports the overall wellness of our associates with a diverse suite of benefits and offers boundless opportunities for career development and non-traditional career progression.

Bread Financial (NYSE: BFH) is a tech-forward financial services company that provides simple, personalized payment, lending, and saving solutions to millions of U.S consumers. Our payment solutions, including Bread Financial general purpose credit cards and savings products, empower our customers and their passions for a better life. Additionally, we deliver growth for some of the most recognized brands in travel & entertainment, health & beauty, jewelry and specialty apparel through our private label and co-brand credit cards and pay-over-time products providing choice and value to our shared customers. 

To learn more about Bread Financial, our global associates and our sustainability commitments, visit or follow us on Instagram and LinkedIn. 

• All job offers are contingent upon successful completion of credit and background checks.

• Bread Financial is an Equal Opportunity Employer.

Job Family:

Marketing

Job Type:

Regular

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