
Digital Marketing Executive
2 weeks ago
Job Title: Digital Marketing Executive
Location: Bhopal / Mumbai
Experience: 2-3 Years
Department: Marketing / Digital Growth
Job Summary:
We are seeking a performance-driven Digital Marketing Executive to plan, execute, and optimize digital campaigns across multiple platforms. The ideal candidate will have hands-on experience in paid media, SEO/ASO, and app-based marketing, with a strong focus on metrics such as CPI, CAC, and user retention.
Key Responsibilities:
- Plan and execute paid digital campaigns across Google Ads, Meta (Facebook/Instagram), and other app-install networks.
- Manage and optimize SEO and ASO (App Store Optimization) strategies to increase visibility and organic growth.
- Track, analyze, and report on campaign performance metrics including CPI, CAC, CTR, conversions, and retention.
- Continuously optimize campaigns to improve ROI, engagement, and conversion rates.
- Collaborate with the tech and product teams to drive in-app promotions and user engagement initiatives.
- Conduct competitor analysis and stay updated with digital marketing trends and algorithm changes.
- Support the creation of digital assets and coordinate with designers for ad creatives and visuals.
Qualifications & Experience:
- Graduate / Postgraduate with a specialization or certification in Digital Marketing.
- 23 years of hands-on experience in digital campaign management.
- Strong proficiency in Google Ads, Meta Ads Manager, and Google Analytics.
- Experience with app-based user acquisition campaigns is preferred.
- Excellent analytical and problem-solving skills with a data-driven approach.
- Ability to work in a fast-paced environment and handle multiple campaigns simultaneously.
Key Skills:
- Google Ads (Search, Display, YouTube)
- Meta (Facebook/Instagram) Campaign Management
- SEO & ASO (App Store Optimization)
- Performance Marketing
- Google Analytics / App Analytics
- ROI Optimization
- Campaign Reporting & Metrics Tracking
- CPI, CAC, CTR, Retention Analysis
- Data-Driven Marketing
- Conversion Optimization
- Competitor Analysis.
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