Digital Marketing Specialist

2 days ago

Kanwali Dehradun Uttarakhand, India Inside Softwares Full time ₹ 1,50,000 - ₹ 2,50,000 per year

We are seeking a results-driven and creative Digital Marketing Specialist to develop, implement, track, and optimize digital marketing campaigns across all digital channels. The ideal candidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital campaigns from concept to execution.

Key Responsibilities:

  • Plan and execute all digital marketing campaigns, including PPC/SEO/SEM/SMM, email marketing, social media, and display advertising.
  • Create engaging content and manage publishing across platforms (Facebook, Instagram, Google Ads, etc.).
  • Perform ongoing keyword discovery, expansion, and optimization for search campaigns.
  • Utilize A/B testing and other optimization techniques for ad copies, landing pages, and email campaigns.

Requirements:

  • 2–5 years of experience in digital marketing.
  • Hands-on experience with Google Ads, Meta Ads platforms.
  • Proficiency in SEO/SEM, Google Analytics, and marketing automation tools.
  • Knowledge of HTML/CSS is a plus but not required.
  • Strong analytical skills and data-driven thinking.
  • Excellent verbal and written communication skills.

Job Type: Full-time

Pay: ₹15, ₹25,000.00 per month

Work Location: In person

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