Social Media Marketer

2 weeks ago

Bengaluru, Karnataka, India Whatfix Full time ₹ 9,00,000 - ₹ 12,00,000 per year
Job Description

Social Media Management:

  • Be the voice of Whatfix. Manage Whatfix s social media accounts: Linkedin, Twitter, YouTube, Instagram, and Facebook
  • Strategize and maintain a social media content calendar for all channels
  • Collaborate with key stakeholders and teams including Customer/ Partner Marketing teams, Product marketing teams, Product managers.
  • Drive Social Listening by monitoring, listening and responding to relevant social chatter across channels actively

Content Creation:

  • Create engaging, original, and visually appealing content for various social media platforms, including text, images, videos, and infographics.
  • Collaborate with design and content teams to ensure consistent brand messaging and aesthetics.

Campaign Planning and Execution:

  • Plan, execute, and manage social media campaigns to generate buzz, excitement, and attendance for upcoming events.
  • Leverage trending topics and relevant industry news to enhance campaign effectiveness.
  • Lead and manage creative brand campaigns across Whatfix s social media channels
  • Formulate and drive demand generation campaigns using gated Whatfix collaterals

Research and Analyze Industry Trends

  • Stay current with emerging social media trends, tools, and best practices to ensure the firm remains at the forefront of online engagement.
  • Use social media for researching and analyzing competitive intel

Analytics and Reporting:

  • Track and analyze key performance metrics, providing insights on campaign effectiveness, audience growth, and engagement rates.
  • Use data-driven insights to refine strategies and improve future campaigns.

What you should have

Must-have:

  • Minimum experience of 2-5 years in Social Media
  • Proven track record of scaling social media platforms
  • Excellent command over written and spoken English, and good interpersonal skills
  • Outstanding project management skills

Good- to-Have:

  • Familiarity with social media tools (Hootsuite/ HubSpot/ sprout social)
  • Experience with Google Analytics and SEO
  • Basic Design Expertise (Figma/ Canva)
  • Marketing automation platforms
  • Excellent interpersonal and relationship-building skills
  • Networking aptitude
  • Appetite to experiment with new, creative ideas on different platforms

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