Digital Marketing Specialist

6 days ago

Nanpura Surat Gujarat, India Hashtag Infosystem Full time ₹ 3,60,000 - ₹ 5,20,000 per year

Job Location: Surat, Gujarat

Experience: Min 3 years

Shift Timing: 11:30 am to 9:30 pm (Mon to Sat)

Skills & Requirements:

  • Proficient in Google Ads, Analytics, and SEO tools (SEMrush, Ahrefs, etc.).
  • Strong knowledge of on-page, off-page & technical SEO.
  • Hands-on PPC campaign management experience.
  • Familiar with CMS platforms (e.g., WordPress).
  • Basic understanding of HTML/CSS.
  • Experience with email marketing tools (e.g., Mailchimp).
  • Strong analytical, communication & project management skills.
  • Google Ads/Analytics certification is a plus.

Roles & Responsibilities:

  • Plan, execute, and manage digital marketing campaigns across various platforms including search engines, social media, and email.
  • Perform in-depth SEO audits, including keyword research, on-page/off-page optimization, technical SEO fixes, and backlink strategy.
  • Develop and manage PPC campaigns (Google Ads, Meta Ads,Bing Ads), including budget planning, keyword bidding, ad copywriting, and performance optimization.
  • Monitor and analyze campaign performance using Google Analytics, GA4, and Google Search Console, and generate regular performance reports.
  • Conduct competitor analysis to identify market trends, gaps, and opportunities.
  • Collaborate with content and design teams to create SEO-friendly content, landing pages, and ad creatives.
  • Optimize website content, metadata, URLs, internal links, and images for search visibility and better UX.
  • Implement and track conversion goals using Google Tag Manager or other tracking tools.
  • Stay current with industry trends, algorithm updates, and best practices in digital marketing, SEO, and SEM.

Job Type: Full-time

Pay: ₹360, ₹520,000.00 per year

Benefits:

  • Leave encashment

Experience:

  • Digital marketing: 3 years (Preferred)
  • Meta Ads: 3 years (Preferred)
  • Google Ads: 3 years (Preferred)

Language:

  • English (Preferred)

Work Location: In person

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