Medical Content Writer

2 days ago

Hyderabad, Telangana, India Lancesoft Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Key Responsibilities:

  • Content Strategy & Execution
  • Lead the planning and development of SEO-optimized medical content (blogs, articles, website copy, creatives, ads) tailored to individual doctor specialties and services.
  • Align content with platform goals for doctor branding, patient engagement, and lead generation.
  • SEO & Digital Marketing Integration o Collaborate with SEO and marketing teams to identify top-performing keywords, trending topics, and content gaps.
  • Create content that drives traffic, ranks high on search engines, and converts into action.
  • Creative & Design Alignment
  • Guide design team on visual assets that complement the content (infographics, banners, videos, carousels).
  • Ensure consistency in medical illustrations, creatives, and social posts with content objectives.
  • Market & Audience Insight
  • Keep pulse on patient behavior, disease trends, treatment queries, and doctor marketing needs.
  • Work closely with customer-facing teams to translate doctor expectations into digital content solutions.
  • Cross-functional Collaboration
  • Partner with Growth, Tech, Product, and CRM teams for publishing automation, lead nurturing, and patient communication

Required Qualifications:

  • MBBS (Mandatory) with strong flair for medical writing and marketing
  • 3-4 years of experience in healthcare content, preferably in digital marketing agencies, health tech, or hospital marketing
  • Proven ability to create impactful SEO and performance-driven content
  • Understanding of Google algorithms, SEM tools, and keyword planning
  • Familiarity with CMS, Canva/Figma, and analytics tools is a plus
  • Excellent communication, leadership, and stakeholder management skills

Nice to Have:

  • Experience in customer-facing roles or handling doctor/healthcare professional relationships
  • Prior exposure to brand storytelling, ad copywriting, or campaign ideation in the healthcare space
  • Comfort working in fast-paced, collaborative environments

Note : 2024 & 2025 Passed out please dont apply

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