Social Media Manager

2 days ago

Delhi, Delhi, India Incroy & Merv Full time ₹ 1,50,000 - ₹ 28,00,000 per year

About the Role

We are seeking a highly creative, strategic, and trend-savvy
Social Media Manager
to lead our digital presence across all platforms. The ideal candidate is passionate about storytelling, culture, and brand-building, with the ability to transform ideas into engaging social content that resonates with our audience and elevates our brand identity.

Key Responsibilities

  • Develop and implement a
    comprehensive social media strategy
    aligned with brand goals.
  • Manage day-to-day operations of social platforms including Instagram, Facebook, LinkedIn, Pinterest, and emerging channels.
  • Create and curate content
    (posts, stories, reels, videos, graphics) that reflects the brand's voice and visual identity.
  • Lead
    content calendars, campaign planning, and execution
    for product launches, events, and collaborations.
  • Monitor and analyze
    KPIs, engagement metrics, and audience insights
    to optimize performance.
  • Stay updated with
    social media trends, platform updates, and cultural movements
    to keep the brand ahead.
  • Collaborate with
    creative, design, and marketing teams
    to ensure cohesive brand messaging.
  • Manage
    community engagement
    – respond to comments, DMs, and build strong online relationships with followers.
  • Work with influencers, partners, and agencies to maximize reach and impact.
  • Ensure brand presence is
    consistent, aspirational, and aligned with luxury/creative standards
    .

Qualifications & Skills

  • Bachelor's degree in Marketing, Communications, Media, or related field.
  • Proven
    3–5 years experience
    managing social media for a brand (fashion/luxury/creative industry preferred).
  • Strong understanding of
    digital marketing, analytics, and paid advertising
    .
  • Excellent skills in
    copywriting, storytelling, and visual communication
    .
  • Proficiency with social media tools (Meta Business Suite)

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