SEO/ Google Ads

24 hours ago


Chandigarh, Chandigarh, India Mukat Hospital + Heart Institute - Super Speciality Hospital Full time

We are looking for a results-driven SEO, Google Ads & Meta Ads Specialist to plan, execute, and optimize digital marketing campaigns that increase online visibility, lead generation, and patient engagement. The ideal candidate will have strong analytical skills, hands-on experience with paid and organic digital marketing, and a deep understanding of healthcare marketing compliance.

Key Responsibilities:Search Engine Optimization (SEO):

  • Perform keyword research, on-page, off-page, and technical SEO optimization
  • Optimize website content, landing pages, blogs, and service pages
  • Improve website ranking, traffic, and organic lead generation
  • Monitor SEO performance using tools like Google Search Console, Ahrefs, SEMrush, etc.
  • Fix technical SEO issues such as site speed, mobile optimization, and indexing

Google Ads (PPC):

  • Plan, create, manage, and optimize Google Ads campaigns (Search, Display, YouTube)
  • Conduct keyword research and competitor analysis for PPC campaigns
  • Optimize ad copies, bidding strategies, Quality Score, and landing pages
  • Track conversions, CTR, CPC, and ROI
  • Ensure compliance with healthcare and medical advertising policies

Meta Ads (Facebook & Instagram):

  • Create, manage, and optimize Facebook and Instagram ad campaigns
  • Audience targeting, retargeting, and lookalike audience creation
  • Design and test creatives, ad copies, and CTAs
  • Monitor campaign performance and optimize for leads and conversions

Analytics & Reporting:

  • Track performance using Google Analytics, Meta Ads Manager, and Google Ads
  • Prepare weekly/monthly performance reports
  • Analyze data to improve campaign effectiveness and ROI

Job Type: Full-time

Work Location: In person


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