Digital Marketing Manager

14 hours ago

Pune, Maharashtra, India Kohinoor Development Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Role & responsibilities

We are seeking a highly analytical and results-driven Digital Marketing Manager with 57 years of experience in the real estate industry, specializing in performance marketing. This role is crucial for driving lead generation, optimizing the digital customer journey, and maximizing ROI across all online marketing channels for our luxury and premium residential projects.

Key Responsibilities:

  • Performance Marketing Strategy & Execution: Develop, implement, and manage comprehensive performance marketing campaigns (Search, Social, Display, Programmatic) with a focus on lead volume, cost-per-lead (CPL), and conversion rates.
  • Budget Management & Optimization: Oversee and meticulously manage a significant digital advertising budget, continually monitoring, optimizing, and scaling campaigns to achieve business objectives and deliver a strong Return on Ad Spend (ROAS).
  • Lead Generation & Nurturing: Own the end-to-end digital lead generation funnel, ensuring high-quality traffic is directed to optimized landing pages and coordinating with sales teams for efficient lead handover and tracking.
  • Platform Expertise: Demonstrate expert-level proficiency in platforms such as Google Ads (Search, Display, YouTube), Meta Ads (Facebook/Instagram), and other relevant real estate listing portals or programmatic platforms.
  • Analytics & Reporting: Utilize tools like Google Analytics, CRM data, and platform dashboards to conduct in-depth analysis, generate actionable insights, and provide clear, regular reporting on campaign performance to senior management.
  • A/B Testing & Conversion Rate Optimization (CRO): Continuously test ad copy, creative, audience segmentation, and landing page elements to improve campaign efficiency and overall website conversion rates.
  • Social Media Content Management
  • Agency Management
  • Billing for digital vendors & Meta/Google
  • Media Planning on paid and native platforms

Qualifications:

  • Bachelors degree in Marketing, Business, or a related field.
  • 5-7 years of dedicated experience in digital marketing, with at least 3 years directly within the real estate/property sector.
  • Proven track record of successfully managing large-scale performance marketing budgets and significantly impacting sales pipelines.
  • Strong understanding of the real estate customer journey and sales cycle.
  • Exceptional analytical skills and proficiency in Google Analytics, Excel/data visualization tools, and CRM integration.

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