Founding Product Marketing Manager

5 days ago

Bengaluru, Karnataka, India Gushwork Full time ₹ 12,00,000 - ₹ 60,00,000 per year

builds AI Agents that help small and medium businesses automate their entire inbound marketing stack — from SEO and website content to reviews, blogs, and lead funnels. Our current focus is the manufacturing and industrial distributors industry.In plain English: we're replacing bloated marketing agencies with intelligent, always-on software.

Backed by Lightspeed, SIG, Beenext, and B Capital, is one of the fastest-growing AI companies globally.

In just a year, we've grown to $1.5M ARR and are scaling fast toward $15M — helping thousands of small businesses grow smarter, not harder.

The Mission

  • Small businesses don't have time for jargon. They want results, fast
  • Your job is to make them instantly get what our AI agents can do for them — and feel like they're missing out if they don't start today
  • You'll own the story, the positioning, and the go-to-market motion for new products and launches — defining how is understood, adopted, and loved by SMBs everywhere

What You'll Do

  • Positioning & Narrative
  • Build a category around AI-powered inbound growth — not "AI tools."
  • Turn complex automation into clear, memorable stories that make SMB owners nod
  • Craft crisp, conversion-first messaging across the site, pricing, and campaigns
  • Launches & GTM
  • Partner with Product and Growth to launch new agents and pricing models
  • Own launch strategy — from messaging and landing pages to decks, videos, and campaigns
  • Drive adoption and retention metrics post-launch through insight-driven iteration
  • Sales & Funnel Enablement
  • Create content that closes deals: one-pagers, battlecards, case studies, demo scripts
  • Build messaging systems that keep SDRs, AEs, and campaigns perfectly aligned
  • Work with RevOps to test and refine pricing and website copy through A/Bs and data
  • Market Insight & Research
  • Develop a sixth sense for SMB psychology — how they evaluate, buy, and trust software
  • Analyze competitors, agency alternatives, and category leaders to find whitespace
  • Translate insights from customers and churn into messaging that converts better

You'll Thrive Here If You

  • Have 3–6 years of experience in B2B SaaS or SMB-focused product marketing
  • Know how to translate "what it does" into "why it matters."
  • Are equal parts strategist and doer — you can build a positioning framework and rewrite the hero copy yourself
  • Think in terms of conversion, not vanity metrics
  • Move fast, experiment constantly, and hate slow marketing teams
  • Have a sharp creative taste — you know when copy, design, or storytelling "just clicks

Why This Role Matters

  • We're building a category around AI-driven inbound growth for SMBs, and you'll be the one defining it
  • You'll craft the voice, shape the brand, and make sure every launch — from pricing to product — feels electric, not generic
  • This is a founding-team role, not a functional hire. Your work will directly shape how thousands of small businesses discover and trust

What Success Looks Like

  • Every landing page and pricing page makes people understand and want the product
  • Each new agent launch drives revenue, not awareness
  • develops a recognizable voice — clear, confident, and slightly rebellious
  • You turn internal product updates into external movements

Compensation

  • Competitive base + performance bonus + meaningful equity in one of the fastest-growing AI startups in the world.

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