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Marketing Executive

3 weeks ago

Coimbatore, Tamil Nadu, India Rabwin Industries Private Lmit Full time

Role & responsibilities

Technical Marketing & Sales Support

  • Understand company products, manufacturing processes, and technical specifications
  • Prepare technical presentations, product datasheets, brochures, and case studies
  • Support the sales team with product demonstrations, proposals, and technical clarifications
  • Assist in responding to RFQs, RFPs, and tenders

Market & Customer Analysis

  • Analyze market trends, competitor products, and customer requirements
  • Identify new market opportunities and applications for existing products
  • Gather customer feedback and share insights with engineering and product teams

Product & Brand Promotion

  • Coordinate product launches and promotional campaigns
  • Support exhibitions, trade shows, and industry events
  • Collaborate with digital marketing teams on website content, SEO, and technical blogs

Cross-Functional Collaboration

  • Work closely with design, production, quality, and R&D teams
  • Communicate customer requirements to internal teams for product improvement
  • Ensure marketing messages align with actual product capabilities

Documentation & Reporting

  • Maintain updated product documentation and marketing materials
  • Prepare sales reports, market research summaries, and performance analysis

Required Qualifications

  • Bachelors degree in Engineering (Mechanical / Electrical / Industrial / Manufacturing or related field)
  • Additional qualification or certification in Marketing is a plus

Preferred candidate profile

  • Strong technical understanding of manufacturing products and processes
  • Good communication and presentation skills
  • Ability to simplify complex technical concepts for non-technical audiences
  • Market research and analytical skills
  • Proficiency in MS Office (Excel, PowerPoint, Word); CRM tools are a plus
  • Basic understanding of digital marketing and B2B sales