Social Media Manager

3 days ago

Naraina Ind Area Delhi Delhi, India Arechar healthcare LLP Full time ₹ 4,00,000 - ₹ 5,80,000 per year

Job description

Read Before You Apply

This is not a work-from-home role.

If you are a frequent job-hopper, please do not apply.

We want serious professionals with at least 3 years of solid social media experience.

You must know social listening tools, competitor analysis, and how to turn insights into campaigns.

Only apply if you can plan + create + analyze + scale, not just "post on Instagram."

About the Role

We are looking for a hands-on Social Media Manager (3+ yrs exp) who can do more than just post. This role requires someone who knows how to listen, analyze, and act — turning consumer insights and competitor gaps into premium content and campaigns that scale Vitagoli's presence across platforms.

Key Responsibilities

  • Social Media Strategy & Execution
  • Plan and execute content calendars (reels, carousels, stories, UGC, campaigns).
  • Maintain premium brand voice (Shine From Within) across all posts.
  • Social Listening & Consumer Insights
  • Use tools (Brandwatch, Sprinklr, Hootsuite, Google Trends, Amazon/Nykaa reviews) to understand what women are searching, saying, and struggling with.
  • Translate insights into content angles, hooks, and campaigns.
  • Competitor Analysis & Benchmarking
  • Map competitor strategies across beauty/wellness.
  • Identify gaps in content, engagement, and consumer conversation — create differentiated content for Vitagoli.
  • Community Engagement
  • Respond to comments/DMs with empathy and authority.
  • Build shareable content formats (polls, quizzes, challenges).
  • Analytics & Optimization
  • Track weekly KPIs: reach, engagement, saves, shares, conversions.
  • Run A/B tests on creatives, captions, and posting times.
  • Scale what works, drop what doesn't.

Requirements

  • Education: Graduate in Marketing / Mass Comm / Digital Media (MBA/Digital Marketing certification a plus).
  • Experience: 3+ years in social media for D2C / beauty / wellness brands.
  • Hands-on with social media & listening tools (Meta Business Suite, Sprinklr, Hootsuite, Google Analytics).
  • Proven ability to scale organic growth + drive consumer engagement.
  • Strong eye for aesthetics + ability to write premium, keyword-smart captions.

Job Type: Full-time

Pay: ₹12, ₹46,534.05 per month

Benefits:

  • Health insurance

Work Location: In person

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