Performance Marketing

2 weeks ago

Mumbai Metropolitan Region, India Scarlett Cosmetic Full time

Job Title:

Performance Marketing Manager (E-commerce Sales Focus)

Location:
Kandivali

Experience: 3-
4 Years

Employment Type:
Full-Time

About the Role:

We are looking for a results-driven
Performance Marketing Manager
to scale our e-commerce revenue through data-backed paid media strategies. This role focuses on driving
online orders, ROAS, and revenue growth
across all digital advertising channels.

Key Responsibilities

Paid Acquisition & Campaign Execution

  • Plan, execute, and optimize performance campaigns across
    Google Ads (Search, Shopping, Display), Meta Ads and other e-commerce channels
    .
  • Drive
    online purchases
    through optimized targeting, bidding, and creative testing.
  • Manage daily budgets while ensuring maximum
    ROAS and sales volume
    .

E-commerce Sales & Revenue Growth

  • Develop strategies to increase
    add-to-cart, checkout completion, and order conversion rates
    .
  • Optimize campaigns for
    purchase events
    , not leads.
  • Monitor product-level performance to scale top-sellers and improve underperforming SKUs.

Analytics & Sales Reporting

  • Implement accurate event tracking via
    GA4, GTM, pixels, and UTM tracking
    .
  • Evaluate performance metrics such as
    ROAS, cost per purchase, AOV, CAC
    , and revenue.
  • Generate weekly and monthly reports with insights for scaling profitable campaigns.

Website & Conversion Optimization

  • Collaborate with web and UI/UX teams to improve on-site conversion rates.
  • Run
    A/B tests
    on landing pages, product pages, and checkout flow for better performance.
  • Ensure product feeds and catalog integrations are optimized for Shopping and Dynamic Ads.

Cross-Functional Collaboration

  • Work with content and creative teams to develop high-converting ad assets.
  • Coordinate with product and operations teams on pricing, inventory, and promotional strategies.

Required Skills & Qualifications

  • 3-4+ years of hands-on
    e-commerce performance marketing
    experience.
  • Expertise in
    Google Shopping, Meta Advantage+, Dynamic Product Ads (DPA)
    , and remarketing.
  • Strong understanding of
    e-commerce sales funnels, customer behaviour, and attribution
    .
  • Experience with platforms like
    Shopify, WooCommerce, Magento
    , or similar.
  • Strong analytical abilities using
    GA4, GTM, Looker/Data Studio
    .
  • Ability to scale campaigns profitably through structured testing and optimization.

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