Marketing Strategist
1 day ago
Tirur, Kerala, India
Skillmount Education Pvt Ltd
Full time
₹ 30,00,000 - ₹ 60,00,000 per year
Key Responsibilities:
- Develop and execute comprehensive digital and traditional marketing strategies aligned with business goals.
- Plan, manage, and optimize multi-channel digital campaigns (social media, PPC, SEO, email, content marketing, display ads).
- Conduct market research, audience analysis, and competitor benchmarking to inform strategy.
- Define customer personas, value propositions, and messaging for campaigns.
- Collaborate with design, content, and product teams to create compelling marketing assets.
- Monitor and analyze campaign performance using analytics tools, providing actionable insights.
- Manage digital marketing budgets and ensure efficient resource allocation.
- Stay up-to-date on digital marketing trends, tools, and emerging technologies.
- Present marketing strategies and performance reports to stakeholders and leadership.
Qualifications:
- Bachelor's degree in Marketing, Digital Media, Business, or a related field.
- 3–5 years of experience in digital marketing, marketing strategy, or brand management.
- Strong analytical skills and experience with tools like Google Analytics, HubSpot, SEMrush, or similar.
- Proficiency in SEO, SEM, social media advertising, email marketing, and content strategy.
- Excellent communication, project management, and collaboration skills.
- Creative thinker with the ability to translate insights into actionable strategies.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
Job Type: Full-time
Pay: ₹35, ₹45,000.00 per month
Benefits:
- Cell phone reimbursement
Work Location: In person