Digital Marketing Specialist
3 days ago
Hiring Digital Marketing Specialist with 12 to 18 years of experience in Digital Marketing to lead the vertical for a leading real estate company.
Role & responsibilities
- Plan, strategize, and manage digital advertising campaigns across various platforms with marketing agencies (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
- Conduct keyword research, audience targeting, and competitive analysis to continuously upgrade campaign strategies.
- Create compelling ad copy, graphics, and landing pages to maximise engagement and conversions.
- Monitor and analyze campaign performance, making data-driven adjustments to improve ROI and achieve KPIs.
- Generate regular reports on campaign performance, including insights and recommendations for future improvements.
- Stay up to date with industry trends, best practices, and platform updates to ensure campaigns are optimized and innovative.
- Collaborate with the content team and sales team to align digital advertising efforts with overall sales targets and objectives.
- Manage budgets effectively to ensure maximum return on ad spend.
- Perform A/B testing on ads and landing pages to determine the most effective strategies.
- Any other roles and responsibilities as assigned by the Reporting Manager.
- Leading the Digital marketing vertical.
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