Digital Marketing Manager

2 days ago

Pink City Jaipur Rajasthan, India Navratan Full time ₹ 4,80,000 - ₹ 9,60,000 per year

Company Overview:

is a global leader in certified gemstone e-commerce. We serve premium domestic and international clients through a trusted, performance-driven platform. As we expand our digital footprint, we're seeking a strategic and technically skilled Digital Marketing Manager to drive paid campaign performance, improve website experience, and lead a results-oriented marketing team.

Role Objective:

To plan, execute, and optimize performance marketing campaigns (Google Ads, Meta Ads), ensure SEO & UI/UX best practices across platforms, and guide the marketing team to meet traffic, lead generation, and revenue targets.

Key Responsibilities: Performance Marketing (Google Ads & Meta Ads):

  • Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook/Instagram), and YouTube.
  • Create remarketing funnels, custom audiences, and lookalike targeting.
  • Monitor keyword trends, ad relevance, A/B testing, and landing page optimization.

Website Development & UI/UX Optimization:

  • Use your developers/designers skills to improve site performance and conversion flow.
  • Implement tracking pixels, heatmaps, UTM structures, and event triggers.
  • Experience with Shopaccino, WordPress, and backend coding (HTML, CSS, JS, PHP).

SEO & Organic Growth:

  • Oversee SEO (technical, on-page, off-page) with the team.
  • Ensure page speed, mobile responsiveness, and schema implementation.
  • Monitor rankings and traffic using tools like Google Analytics, Search Console, SEMrush, and Ahrefs.

Team Leadership & Collaboration:

  • Manage and mentor a team of digital executives, SEO executives, and writers.
  • Allocate weekly tasks, run performance reviews, and ensure deadlines.
  • Prepare reports and insights for the management team with data-backed strategies.

Required Skills & Qualifications:

  • 3+ years of experience in digital marketing with proven team management.
  • Proficient in Google Ads, Meta Ads, YouTube Ads, and PPC strategy.
  • Knowledge of Shopaccino, WordPress, and performance tracking tools.
  • Working understanding of HTML, CSS, JavaScript, or PHP for technical coordination.
  • Strong grasp of SEO fundamentals, Google Analytics, Search Console, and paid media reporting.
  • Excellent communication and leadership skills.
  • Strategic mindset with attention to KPIs and ROI.

Job Types: Full-time, Permanent

Pay: ₹40, ₹80,000.00 per month

Benefits:

  • Leave encashment
  • Paid sick time

Work Location: In person

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