Front-End Engineer

Through proprietary software and AI, along with a focus on customer delight, Sleek makes the back-office easy for micro SMEs.We give Entrepreneurs time back to focus on what they love doing - growing their business and being with customers. With a surging number of Entrepreneurs globally, we are innovating in a highly lucrative space.We operate 3 business segments:Corporate Secretary: Automating the company incorporation, secretarial, filing, Nominee Director, mailroom and immigration processes via custom online robots and SleekSign. We are the market leaders in Singapore with ~5% market share of all new business incorporationsAccounting & Bookkeeping: Redefining what it means to do Accounting, Bookkeeping, Tax and Payroll thanks to our proprietary SleekBooks ledger, AI tools and exceptional customer serviceFinTech payments: Overcoming a key challenge for Entrepreneurs by offering digital banking services to new businessesSleek launched in 2017 and now has around 15,000 customers across our offices in Singapore, Hong Kong, Australia and the UK. We have around 500 staff with an intact startup mindset.We have recently raised Series B financing off the back of >70% compound annual growth in Revenue over the last 5 years. Sleek has been recognised by The Financial Times, The Straits Times, Forbes and LinkedIn as one of the fastest growing companies in Asia.Backed by world-class investors, we are on track to be one of the few cash flow positive, tech-enabled unicorns based out of Singapore.RequirementsMission:We are looking for a Frontend / Growth Engineer who will lead the development of Sleek's customer-facing digital experiences and growth-driven microsites.This role blends frontend engineering, performance optimization, and marketing automation - ensuring that Sleek's web properties are fast, discoverable, analytics-integrated, and optimized for conversion.You'll work closely with Product Design, Growth, and Marketing teams to build SEO-ready, CMS-integrated, and data-informed user interfaces that scale globally.Outcomes:Launch High-Performance Frontend ExperiencesDeliver Sleek's MTD landing page and web app frontend, ensuring performance scores above 90 on Lighthouse (Core Web Vitals compliant).Develop responsive, accessible, and pixel-perfect UIs in React / / TailwindCSS aligned with Sleek's design system.Reduce initial page load time and optimize for SEO to improve discovery and user conversion.Build an SEO and Analytics-Ready Microsite FrameworkDevelop a microsite framework for future product verticals with reusable layouts and modular content components.Implement schema markup, meta optimization, and structured data to strengthen search visibility.Enable the Growth team to launch microsites independently without dev dependenciesIntegrate CMS for Content AutonomyConnect a headless CMS (Sanity / Contentful / Strapi) to Sleek's marketing sites.Empower non-technical teams to update content, landing pages, and campaigns autonomously.Establish versioning, preview workflows, and rollbacks for content changes.Implement Analytics, Tracking & A/B Testing InfrastructureDeploy and configure Google Tag Manager, GA4, and Mixpanel for complete event tracking.Implement A/B testing (Optimizely / VWO) to experiment with messaging, layout, and funnel optimizations.Deliver actionable analytics dashboards and ensure event accuracy across web properties.Automation Stack - WebhooksBonus Competencies - Marketing Automation, CROBuild a Second Marketing Site for a New Product VerticalCreate and launch a secondary marketing site targeting Sleek's next business vertical (aligned with the new marketing initiative).Ensure brand consistency, SEO optimization, and analytics instrumentation.Achieve measurable conversion metrics tied to campaign performanceMust Have requirements4–6 years experience as a Front-End Engineer1–2 years in Marketing or Growth engineering4 plus years of experience in React4 plus years of experience in 4 plus years of experience in TypeScriptExperience with Micro Front Ends (MFE) is a plusExperience in Styling: SCSSExperience in TailwindCSS / Chakra UI is a plusExperience in Unit testing with JestSEO & performance optimization (Lighthouse 90+ scores)CMS integration (Sanity / Contentful / Strapi)Analytics: Google Tag Manager, GA4A/B testing & growth stack setupProven experience shipping SEO friendly , data-driven web applicationsThrives in startup-like environments: hands-on, detail-oriented, and ownership-drivenBonus: Zapier / no-code automation experienceBehavioural fit is also important at Sleek, and we will be looking for candidates that have a proven track record of embodying the below attributes in their recent roles:Ownership: This shows reliability and helps build trust within the team. We move fast and need to know that everyone will see things through to completion and proactively help to get things back on track when challenges arise. Accountability is really important to us.Humility: There is so much we don't know. Humility allows for open-mindedness to feedback and a willingness to learn from others. It paves the way for collaboration and creates a positive work environment. It is a key ingredient of self awareness and emotional intelligence.Structured Thinking: Our business is complex with many layers (many services, many countries, many cultures). Regardless of whether you're more analytical or creative in nature, being able to show sound judgement is important to us. It ensures solutions are pragmatic and balance the needs of the organisation, team and customers.Data driven: We are a data rich business with ~15,000 small customers. Each decision we make can impact many more people than we realise - so it's critical that we use sound data to support our strategies and review the success of our initiatives.Interview Process:The successful candidate will participate in the below interview stages.A ~15 minute chat with a member of the HR TeamTake Home Assessment:A take-home assessment to demonstrate your knowledge and skills in both frontend and backend development.Estimated time: 2 hours.Note: Assessment is unrelated to Sleek's business, and will not be used or distributed beyond the interview process.Case study interviewA ~90 minute chat with the member of the team to validate the technical aptitude of the candidate.Career Deep Dive/Behavioral fit interviewA ~30 minute chat with the senior management to assess behavioural and culture fitOffer + reference callsWe'll make a non-binding offer verbally or over email, followed by a couple of short phone or video calls with references that you provide to us.Requirement for background screeningPlease be aware that Sleek is a regulated entity and as such is required to perform different levels of background checks on staff depending on their role.This may include using external vendors to verify the below:Your educationAny criminal historyAny political exposureAny bankruptcy or adverse credit historyWe will ask for your consent before conducting these checks. Depending on your role at Sleek, an adverse result on one of these checks may prohibit you from passing probation.By submitting a job application, you confirm that you have read and agree to our Data Privacy Statement for Candidates, found at BenefitsSome other great things about working at Sleek…Humility and kindness: Humility is a core attribute we hire for, which means we have a culture of not taking ourselves too seriously and being able to laugh. Kindness is also incredibly important. We are committed to creating and nurturing a diverse and inclusive environment.Flexibility: You'll be able to work from home. If you need to start early or start late to cater to your family or other needs, we don't mind, so long as you get your work done and proactively communicate. You can also work fully remote from anywhere in the world for 1 month each yearFinancial benefits: We pay competitive market salaries and provide staff with generous paid time off and holiday schedules.Personal growth: You'll get a lot of responsibility and autonomy at Sleek - we move at a fast pace so you'll be making decisions, making mistakes and learning. There's also a range of internal and external facing training programmes we run. We're also at the forefront of utilising AI in our space and are developing a regional centre of AI excellence. It is our intention that if you leave Sleek, you leave as a more well-rounded person and professional.Sleek is also a proudly certified B Corp. Since we started our journey in 2017, we've been committed to building Sleek as a force for good. In just over 5 years, we've joined a community of industry leaders like Patagonia, Ben & Jerry's, and P&G who are building an inclusive, equitable, and a regenerative economy. We have planted over 29,271 trees to reforest our ecosystem and saved 7 tons of paper from landfills by processing over 1.4M pages through SleekSign. We aim to be Carbon Neutral by 2030.