Marketing Strategy-Consultant and Sr Consultant- Night Shift

ROLE:Consultant/ Sr. Consultant, Marketing Strategy

LOCATION: Bengaluru, Mumbai, New Delhi

BUSINESS:Customer

SHIFT - NIGHT SHIFT

ENTITY:USI (India Offices of the U.S)

ABOUT THE TEAM (CSAD):Customer Strategy and Design (CS&D) offering, as part of Customer portfolio, helps companies address the entire range of top management challenges including pursuing new growth opportunities, customer engagement and service strategies, channel strategies, pricing strategies, as well as marketing and sales strategies and efficiencies.

With extensive industry relationships and insights, we assist clients in identifying opportunities to optimize resources and maximize value across the entire customer journey, spanning various channels, customer segments, and experiences. Through testing and learning, we determine the most valuable path, whether it involves launching a new business, pricing a service, targeting a different customer group, or exploring a new channel. We aid clients in defining their future customer operating model, encompassing roles, processes, structures, and technology platforms, all aimed at generating business value.

ABOUT Customer:The Customer offering portfolio integrates our most differentiated, globally recognized businesses. It focuses on owning the commercial agenda through growth strategy, enhanced user experiences, and engagement through the entire customer lifecycle.

JOB DESCRIPTION: We are seeking a professional who possesses a unique blend of business strategy and understanding of MarTech. The role involves creating and driving marketing strategies that develop new businesses or turn around ailing ones; define value propositions and strategic imperatives for growth that can help reduce marketing costs, increase speed-to-market, establish & elevate brand standards, simplify digital delivery and even modernize marketing with the move to tech-enabled strategies or re-designing of the way marketing operates within the broader organization. The ideal candidate will collaborate with global leaders to develop and execute marketing strategies, design process flow and operating structures, and support overall marketing transformation for our clients. They will be responsible for enhancing the firm's brand value, promoting its services and products, and delivering impactful solutions. This role demands a critical and strategic thinker who keeps abreast of emerging trends in both business strategy and marketing, and who can work collaboratively with cross-functional teams to ensure seamless integration of MarTech-enabled solutions into broader business strategies. If you are passionate about marketing and working with leading clients to help them solve some of their pressing problems, keep reading.

KEY RESPONSIBILITIES:

1. Understand clients business requirements and leverage domain expertise to identify opportunities for process improvements and help build agile and efficient marketing functions.

2. Assist in the operational validation of strategic initiatives, ensuring alignment with organizational capabilities, resources, and processes.

3. Aid in developing and improving business frameworks that integrate financial and technological aspects, market insights, capability assessments, revenue projections, and other critical factors, harnessing data for insights, personalization and orchestration.

4. Shape compelling business cases for marketing spend and marketing revenue allocation by delving into market dynamics, understanding customer desires, and highlighting unique value propositions.

5. Provide strategic guidance and recommendations to clients based on industry best practices and emerging trends by staying updated on the latest advancements in marketing technologies.

6. Support marketing technology implementations, MarTech consolidation and value realization, delivering change and improvements to client's marketers by understanding the technology landscape for MarTech stacks such as Digital Asset Management (DAM), Content Management Systems (CMS) and Marketing Resource Management (MRM)

a. DAM: Map Marketers' journey and identify the requirements associated with seamless digital asset management.

b. CMS: Identify ways to enhance content management through creating components and personalization of content to improve efficiency of content created.

c. MRM: Create or optimize budgeting & planning strategy for marketing spend across client's business.

1. Use marketing analytics to track and measure marketing outcomes (KPIs) and perform analyses on return on investment (ROI) to gauge the viability of strategic initiatives.

2. Develop as a leader within a like-minded community of marketers, local and global, with incredible opportunities for mentorship and career growth.

3. Manage multiple priorities / workstreams on the engagement - from conception to completion - ensuring we meet client expectations, scope, and timeline requirements.

4. Orchestrate comprehensive stakeholder engagement, training programs, and communication strategies to facilitate smooth adoption of new processes / tools for client businesses

REQUIRED EXPERIENCE AND SKILLS

Deloitte is looking for an experienced practitioner with deep expertise in the marketing domain originating from strong industry OR consulting experience.

• Professional experience: Experience in strategy consulting from consulting firms, Big 4 firms, OR experience within Marketing function
• Industry experience: Experience across Media, Technology, Retail and Consumer, Life Sciences, Healthcare or BFSI preferable. Have a good understanding of B2B v/s B2C marketing
• Core Consulting skills: Managing the pace and delivery of projects including coordination with key project stakeholders, reporting key findings and contributing to the wider business unit through business development, knowledge sharing and other activities
• Marketing Skills:
• End-to-end knowledge on marketing strategy, planning and execution
• Knowledge on industry-wide and in-technology best practices
• Perspective on marketing technology, specifically inner workings of MRM, DAM & CMS
• Experience on implementation of marketing technology and automation
• Understanding of business frameworks of different business and how to improve them to achieve pre-defined business targets and objectives
• Tools Experience: Good to have knowledge of
• DAM & CMS: Experience with web marketing and commerce systems, Adobe Marketing Cloud and Adobe Experience Manager (AEM) preferred Adobe Certified Expert (ACE) Business Practitioner is a plus
• MRM: Experience with tools such as APRIMO, BrandMaker, Workfront, Anaplan, etc. is a plus
• Analytics: Experience with Adobe Analytics, Google Analytics, PowerBI and Tableau is good to have

REQUIRED QUALIFICATIONS:

• MBA from a premier school in India or abroad
• 2 - 4 years for Consultants
• 5 – 7 years for Senior Consultants

PREFERRED QUALIFICATIONS:

• Exposure to working in non-India Geographies (preferably US) and/or interacting with global stakeholders
• Flexible and willing to work in partial overlap with US business hours, as per project requirements (Night Shift)

ABOUT DELOITTE: Deloitte" is the brand under which independent firms throughout the world collaborate to provide services in a geographic area. These firms are members of Deloitte Touch Tohmatsu Limited DTTL, a UK private company limited by guarantee. With 415,000+ people in over 150 countries, Deloitte member firms serve more than 80 percent of the world's largest companies as well as large national enterprises, public institutions, and successful fast-growing companies.

Deloitte in U.S. In the United States, the subsidiaries of Deloitte LLP provide the following services:

• Audit & Assurance
• Consulting
• Financial Advisory
• Risk Advisory
• Tax
• Deloitte Support Services India Pvt. Ltd

Enabling Areas (EA) at the U.S. India offices are the support arm of the organization and comprise several groups including Talent, Technology, Finance, Communications, Field Operations, etc. EA gives every client-service business unit access to the best and brightest resources when it comes to support services. More specifically, EA enables the business units to solely focus on satisfying clients and developing new products and services to sustain competitive advantage, while they consolidate and standardize a diverse collection of systems, processes, and functions. The team provides a wide array of services to the U.S and India professionals and is continually evaluating and expanding its portfolio.

HOW YOU'LL GROW: At Deloitte, we've invested a great deal to create a rich environment in which our professionals can grow. We want all our people to develop in their own way, playing to their own strengths as they hone their leadership skills. And, as a part of our efforts, we provide our professionals with a variety of learning and networking opportunities—including exposure to leaders, sponsors, coaches, and challenging assignments—to help accelerate their careers along the way. No two people learn in the same way. So, we provide a range of resources including live classrooms, team-based learning, and eLearning. Deloitte University (DU): The Leadership Center in India, our state-of-the-art, world-class learning Center in the Hyderabad offices is an extension of the DU in Westlake, Texas, and represents a tangible symbol of our commitment to our people's growth and development. Explore DU: The Leadership Center in India

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RECRUITING TIPS: From developing a stand out resume to putting your best foot forward in the interview, we want you to feel prepared and confident as you explore opportunities at Deloitte. Check out recruiting tips from Deloitte recruiters.

OUR PEOPLE & CULTURE: Our diverse, equitable, and inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and perspectives, and bring more creativity and innovation to help solve our client most complex challenges. This makes Deloitte one of the most rewarding places to work. Learn more about our inclusive culture.

OUR PURPOSE: Deloitte's purpose is to make an impact that matters for our clients, our people, and in our communities. We are creating trust and confidence in a more equitable society. At Deloitte, purpose is synonymous with how we work every day. It defines who we are. We are focusing our collective efforts to advance sustainability, equity, and trust that come to life through our core commitments. Learn more about Deloitte's purpose, commitments, and impact.

PROFESSIONAL DEVELOPMENT: From entry-level employees to senior leaders, we believe there's always room to learn. We offer opportunities to build new skills, take on leadership opportunities and connect and grow through mentorship. From on-the-job learning experiences to formal development programs, our professionals have a variety of opportunities to continue to grow throughout their career.