Braze Developer

3 days ago

Anywhere in IndiaMultiple Locations Delectus Networks Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Description :

Job Title : Braze Developer

Location : Remote (India)

Experience Level : 2-5 Years

Duration : Contract - 6 Months

We are seeking a skilled Braze Developer with proven experience in retail or e-commerce environments to design, build, and optimize personalized customer engagement campaigns. The ideal candidate will have deep technical expertise in the Braze platform, a strong understanding of customer lifecycle marketing, and the ability to translate retail customer behavior into effective omnichannel marketing automation.

Key Responsibilities :

Campaign Development & Execution :

- Design, develop, and deploy Braze campaigns (email, push notifications, in-app messages, SMS) for targeted customer segments.

- Implement personalized customer journeys using Braze Canvas, Liquid scripting, and dynamic segmentation.

- Integrate and maintain data flows between Braze and other platforms (e.g., CDP, CRM, POS systems, and e-commerce platforms).

Data & Analytics :

- Use event-based data, attributes, and behavioral triggers to create automated, context-aware campaigns.

- Collaborate with analytics and data science teams to evaluate campaign performance, A/B tests, and customer KPIs (CLV, retention, engagement).

- Ensure data accuracy and alignment with retail-specific metrics such as footfall conversion, average order value, and cart abandonment rates.

Integration & Development :

- Develop and manage Braze SDK integrations across mobile and web platforms.

- Utilize APIs and custom event tracking to enrich Braze datasets.

- Work with engineering teams to optimize Braze performance within the retail tech ecosystem.

Cross-Functional Collaboration :

- Partner with marketing, product, and retail operations teams to align digital engagement with in-store experiences.

- Support customer segmentation and loyalty program initiatives through Braze automation.

- Provide technical consultation on best practices for Braze configuration and campaign governance.

Qualifications :

Education : Bachelors degree in Computer Science, Marketing Technology, or a related field.

Experience :

to 5 years of experience with Braze (or similar engagement platforms such as Iterable, Salesforce Marketing Cloud, or Adobe Campaign).

- Prior work in retail or e-commerce environments is highly preferred.

- Experience with REST APIs, SQL, Liquid scripting, and JSON data structures.

- Familiarity with mobile SDKs, event tracking, and customer data platforms (CDPs).

Skills :

- Strong analytical and troubleshooting skills.

- Excellent communication and collaboration abilities.

- Understanding of customer lifecycle and retail marketing automation strategies.

Preferred Experience :

- Hands-on experience with Loyalty Programs, Omnichannel Campaigns, and Personalization Engines.

- Exposure to Shopify, Magento, or other retail platforms.

- Knowledge of data warehousing and ETL tools to manage large-scale retail datasets.

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