Digital Marketing Associate

15 hours ago

Borivli, Maharashtra, India Constancia Advisors Pvt Ltd Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Role & responsibilities

Planning and executing digital marketing campaigns (including but not limited to) Web, SEO, SEM, email, social media, marketing automation and display advertising

  • Building and maintaining our social media presence across all digital channels
  • Measuring and reporting on the performance of digital marketing campaigns against goals (ROI and KPIs)
  • Identifying trends and insights, and optimizing spend and performance based on the insights
  • Brainstorming new and creative growth strategies
  • Collaborating with internal teams to create necessary landing pages, assets and creatives to optimize user experience
  • Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrumenting conversion points and optimizing user funnels
  • Driving collaborations for business growth
  • Evaluating emerging technologies. Providing thought leadership and perspective for adoption where appropriate.
  • Lead a team of digital marketing and lead generation executives to achieve monthly and quarterly goals

Preferred candidate profile

  • Minimum 2 years relevant experience
  • Ability to drive marketing campaigns- end to end
  • An eye for detail
  • Lead generation - develop and implement campaigns for traffic & leads
  • Market research and competitor mapping for better positioning of services.
  • Should have good written communication, research, and team-building skills.

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