
Digital Marketing Associate
2 days ago
Role & responsibilities
Planning and executing digital marketing campaigns (including but not limited to) Web, SEO, SEM, email, social media, marketing automation and display advertising
- Building and maintaining our social media presence across all digital channels
- Measuring and reporting on the performance of digital marketing campaigns against goals (ROI and KPIs)
- Identifying trends and insights, and optimizing spend and performance based on the insights
- Brainstorming new and creative growth strategies
- Collaborating with internal teams to create necessary landing pages, assets and creatives to optimize user experience
- Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrumenting conversion points and optimizing user funnels
- Driving collaborations for business growth
- Evaluating emerging technologies. Providing thought leadership and perspective for adoption where appropriate.
- Lead a team of digital marketing and lead generation executives to achieve monthly and quarterly goals
Preferred candidate profile
- Minimum 2 years relevant experience
- Ability to drive marketing campaigns- end to end
- An eye for detail
- Lead generation - develop and implement campaigns for traffic & leads
- Market research and competitor mapping for better positioning of services.
- Should have good written communication, research, and team-building skills.
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