Category Manager

20 hours ago

Greater Bengaluru Area, India AppsForBharat Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Job Title: Associate Category Manager – Puja Calendar & Astrology

Location: Bangalore, HSR

Function: Puja Category & Content

Reports To: Category Director

Role Overview:

We are looking for a
curious, business-oriented, and culturally aware professional
to support the
Puja Calendar and Astrology category
. The role combines cultural insight, analytical thinking, and user understanding to help design and scale offerings around India's religious and astrological ecosystem.

The ideal candidate has a basic understanding of the Hindi calendar and astrology, with a keen interest in user behavior, engagement patterns, and business growth levers.

Key Responsibilities:

  • Category ownership for the
    Puja Calendar
    , ensuring accuracy of festivals, tithis, muhurats, and other cultural events.
  • Conduct user and market research to identify engagement opportunities linked to astrology and calendar-driven themes and
    collaborate with the Marketing team on implementation.
  • Work closely with the Category Leaders to plan and execute calendar-based campaigns and initiatives.
  • Collaborate with Product, Content, and Design teams to integrate key features or content based on festival and astrology insights.
  • Analyze data on user engagement, retention, and feature performance to suggest improvements.
  • Coordinate with internal and external experts (astrologers, cultural consultants) to ensure authenticity and alignment.
  • Monitor industry and cultural trends to inform category strategies.

Key Competencies:

  • Cultural Knowledge:
    Basic understanding of Hindi calendar, astrology, and key spiritual/ritual events.
  • Analytical Mindset & Attention to detail:
    Ability to interpret user data and engagement metrics to inform decisions. Ensures data and content accuracy.
  • Project Coordination:
    Strong organizational skills and comfort working across functions.
  • Business Acumen:
    Awareness of how user needs tie into growth and engagement goals.
  • Content Sensibility:
    Appreciation for spiritual and cultural storytelling.
  • Curiosity:
    Deep interest in India's spiritual and astrological traditions.
  • Collaboration:
    Works effectively across teams and stakeholders.
  • Adaptability:
    Flexible in managing evolving priorities and fast-paced timelines.
  • Ownership:
    Takes initiative and follows through on deliverables.

Ideal Background:

  • 2–4 years of experience in category management, product support, user insights, or content strategy.
  • Exposure to or interest in astrology, spirituality, or cultural products.
  • Strong communication and coordination skills.

Why This Role Matters:

The Puja Calendar and Astrology category sits at the heart of our mission to bring spirituality closer to everyday life. As the Associate Category Manager, you will play a pivotal role in shaping how millions of users experience rituals, festivals, and astrology in a meaningful, tech-enabled way. Your work will directly influence user engagement, trust, and emotional connection with our platform.

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