Digital Marketing Manager
13 hours ago
Role & responsibilities:
Develop and execute comprehensive digital marketing strategies to strengthen university branding and Admissions.
- Explore and implement digital channels to expand reach and visibility among the target audience.
- Lead social media marketing and management to meet key KPIs across platforms.
- Manage campaigns by coordinating with agencies, education portals, and internal teams for optimal performance.
- Oversee website and landing page updates and optimisation.
- Coordinate with teams across social media, email marketing, SEO, and paid advertising to support digital campaigns.
- Monitor, analyse, and report on performance metrics using digital analytics tools to continuously improve ROI and engagement.
- Collaborate with admissions, content, and design teams to ensure cohesive messaging and effective communication.
- Manage online presence and reputation, including social media and website content.
- Drive daily and monthly lead-generation targets.
- Stay abreast of digital marketing trends, technologies, and best practices relevant to higher education
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