Digital Marketing Manager

13 hours ago


Lucknow, Uttar Pradesh, India Chandigarh University Full time ₹ 4,00,000 - ₹ 6,00,000 per year

Role & responsibilities:

Develop and execute comprehensive digital marketing strategies to strengthen university branding and Admissions.

  • Explore and implement digital channels to expand reach and visibility among the target audience.
  • Lead social media marketing and management to meet key KPIs across platforms.
  • Manage campaigns by coordinating with agencies, education portals, and internal teams for optimal performance.
  • Oversee website and landing page updates and optimisation.
  • Coordinate with teams across social media, email marketing, SEO, and paid advertising to support digital campaigns.
  • Monitor, analyse, and report on performance metrics using digital analytics tools to continuously improve ROI and engagement.
  • Collaborate with admissions, content, and design teams to ensure cohesive messaging and effective communication.
  • Manage online presence and reputation, including social media and website content.
  • Drive daily and monthly lead-generation targets.
  • Stay abreast of digital marketing trends, technologies, and best practices relevant to higher education


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