Marketing Specialist

Job Description

Marketing Specialist (Loyalty & Retention)

Location: Bangkok
Department: City Teams Thailand
Employment Type: Full-time
Work Arrangement: On-site

Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology. We offer customers a lightning-fast and convenient way to book delivery and moving services whether they are at their home, at work, or on the go. People talk about O2O, we live it

Currently, Lalamove is a leading global on-demand delivery platform with millions of delivery partners serving millions of orders every day. With 1600 employees spread across SEA and LATAM, our 11-year-old company reached unicorn status in 2018, is well funded by prominent VCs and has kept growing at tremendous speed since.

Our strength lies in our internal values, namely Passion in serving local communities, empowering SMEs and our driver partners, Execution, and Grit because that is how we differentiate ourselves by never giving up and striving for excellence, and Humility - awareness in ourselves to learn from others and never stop improving.

At Lalamove, we strongly believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head-on to find the most innovative solutions for the worlds delivery needs. Our vision is to bring communities closer and make city life easier by allowing fast and convenient circulation of goods. We realize this vision with a glocal approach, building a robust operations team to adapt our product to local networks of businesses and delivery contractors. At the same time, we have the ambition to build an international brand by establishing an even more global presence.

What youll do Loyalty Program Management

• Manage and expand the loyalty/membership program to drive user acquisition, repeat purchase, and retention.
• Analyze member behavior and redemption patterns to develop personalized offers and engagement strategies.

Campaign Strategy & Execution

• Plan campaign mechanisms and execute marketing campaigns using data insights, customer segmentation, and market trends.
• Optimize campaign performance to improve order frequency, retention rate, coupon effectiveness, and overall campaign ROI.

Budget Management & Performance Analysis

• Manage allocated budgets effectively to maximize campaign performance and incentive impact.
• Monitor coupon usage, campaign efficiency, and provide performance reports with data-driven recommendations to enhance future campaigns.
• Report key insights and results to the regional headquarters (Hong Kong).

Communication, Creative & Cross-functional Collaboration

• Work closely with designers and internal teams to ensure campaign visuals and messaging align with overall objectives and brand tone.
• Set up, monitor, and evaluate in-app communications, including push notifications and email performance.
• Collaborate closely with the Driver Operations and Customer Service teams to stay updated on direct feedback and operational issues that may impact user experience or campaign performance.

What you need

• Bachelors degree in Marketing, Business Administration, Communications, or a related field.
• 24 years of experience in loyalty marketing, CRM, or retention strategy (experience in tech, e-commerce, or logistics is a plus).
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
• Hands-on experience with CRM or loyalty management tools.
• Proficiency in Excel/Google Sheet or data visualization platforms (e.g., Google Data Studio, Tableau) is an advantage.
• Excellent command of English (both written and spoken) comfortable communicating with regional teams.
• Positive and proactive mindset, with a collaborative approach to working with cross-functional teams.
• Creative mindset with a keen eye for user engagement and customer experience.

To all candidates
Lalamove respects your privacy and is committed to protecting your personal data. This Notice will inform you how we will use your personal data, explain your privacy rights and the protection you have by the law when you apply to join us. Please take time to read and understand this Notice.

Candidate Privacy Notice

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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