Regional Franchise Manager

1 day ago

India Maharashtra Mumbai Paints office Paints HO Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job Purpose: 

To develop and Implement Franchise Strategy 

To Deliver superior Customer experience through Retailing interventions

KRA

Key Result Areas  

Supporting Actions

Conversion to Franchise Stores.

  • Convert existing top dealers to Franchise stores by effectively communicating value proposition for Franchise Stores.
  • Develop and maintain list of potential Franchise partners.

Store set up & Upgrades.

  • Coordinate with executing agency, Franchise Partners, Sales team for in-time / in –cost set up of Franchise stores.
  • Execute Franchise Store Launch plan
  • Ensure timely upgrades for the Franchise Stores.

Business Planning for the Franchise Partner

  • Develop Joint Business Plan for the Franchise Partner with focus on route to profitability
  • Prepares quarter-wise activity plan for the Franchise
  • Coordinates with Central teams / Sales teams to ensure adherence to Business plan.

Support Delivery of All Marketing & VM Campaigns

  • Monitors effectiveness of VM arrangement at stores and recommends changes.
  • Executes Marketing/ promotional campaigns for the Franchise Partner.

SOP compliance and Training. Conversion to Franchise Stores

  • Executes Marketing/ promotional campaigns for the Franchise Partner.
  • Training of Franchise partners for retailing systems and policies.
  • Ensure SOP compliance for Lead generation, conversion
  • Drive Retailing agenda – POS usage, customer feedback capture through retailing team at Franchise Partners.

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