Youth Culture Lead
2 weeks ago
Role & responsibilities
Be the Brands Voice Among Youth: Represent the brand in youth-driven forums
online and offlineand drive conversations that connect sport, identity, and
aspiration.
- Cultural Insight & Trendspotting: Be the go-to expert on what's trending in youth
sports, local leagues, fitness, fashion, and digital behavior. Translate insights into
actionable strategies.
- Create Magnetic Youth Campaigns: Lead the ideation and execution of youthfocused
campaigns—from street-level activations and tournaments to social media
challenges and web series.
- Drive Grassroots Engagement: Build programs with colleges, clubs, academies, and
young athletes to create loyalty and bottom-up advocacy.
- Influencer & Athlete Collaborations: Partner with emerging creators, college sports
stars, and social influencers who represent the new wave of sporting culture.
- Build Fan Communities: Launch and scale digital and real-world communities that
rally around our teams, leagues, or sports initiatives.
- Amplify Local Language & Culture: Ensure regional resonance by adapting
messaging and experiences in local languages and cultural idioms (esp. Kannada,
Telugu, Bengali, Hindi).
- Act as an Internal Youth Consultant: Constantly bring the "youth POV" into brand
strategy, content decisions, and product innovation.
Preferred candidate profile
4+ years in building and sustaining youth digital first brands.
• Proven track record building and scaling social communities and running youth focused
activations.
• Expert in project management and trend monitoring.
• Exceptional stakeholder management and data-driven communication skills.
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