Sr Executive

2 weeks ago

Bengaluru, Karnataka, India Passionmojo Full time ₹ 3,00,000 - ₹ 6,00,000 per year
Job Position: Sr Executive - Content Writer Job Location: Bangalore Experience: 3-5 years
Job Description The Content Writer will be responsible for developing engaging and high-quality content that aligns with Cox & Kings' brand voice and messaging. You will collaborate with the marketing, design, and digital teams to produce content that drives engagement, builds brand loyalty, and supports our marketing objectives.
Key Responsibilities ● Content Creation:  -Write, edit, and proofread a variety of content, including website copy, blog posts, articles, social media content, email newsletters, brochures, and other marketing materials. -Develop content that is informative, engaging, and aligned with SEO best practices to drive traffic and improve search engine rankings. -Create compelling travel narratives that highlight unique experiences, destinations, and services offered by Cox & Kings. ● Brand Voice & Messaging: -Maintain and enhance Cox & Kings' brand voice across all content platforms, ensuring consistency and alignment with the brand's identity. -Craft messaging that resonates with different customer segments, including FIT, Group Travel, Corporate Travel, and MICE. ● Research & Insights: -Conduct thorough research on travel trends, destinations, and industry developments to inform content creation. -Stay updated on the latest content marketing trends and apply them to enhance the effectiveness of our content strategy. ● Collaboration: -Work closely with the marketing, design, and digital teams to develop integrated campaigns and content strategies. -Collaborate with SEO specialists to optimize content for search engines and improve online visibility. ● Content Calendar Management: -Assist in planning and maintaining the content calendar, ensuring timely delivery of all content projects. -Track content performance and make data-driven recommendations for improvement.
Qualifications & Skills ●      Bachelor's degree in English, Journalism, Communications, or a related field. ● years of professional experience in content writing, preferably in the travel, hospitality, or lifestyle sectors. ●      Strong portfolio showcasing a variety of writing styles and formats. ●      Excellent command of the English language, with strong writing, editing, and proofreading skills. ●      Ability to create compelling narratives that engage and inspire readers. ●      Familiarity with SEO best practices and experience with content optimization. ●      Strong research skills and the ability to translate complex information into accessible content. ●      Ability to work independently and manage multiple projects simultaneously. ●      Attention to detail and commitment to delivering high-quality content.

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