Sales Officer

1 day ago

Madurai Ramanathapuram Tirunelveli, India KLRF LTD Full time ₹ 4,00,000 - ₹ 8,00,000 per year

Position: Sales Officer / Asst Manager / Deputy Manager - Commodity Food products

Department: Sales & Marketing

Location: Madurai, Paramakudi, Tirunelvelli, Kakraikudi, Salem, Erode, Karur, Thanjavur, Cuddalore, Ramnad,Arupukootai, Nagercoil,Chennai

Reports to: Area Sales Manager / Regional Sales Manager

Role Purpose

Responsible for driving bulk sales (institutional, wholesale, HORECA) and retail sales (general trade & modern trade) of commodity food products (Atta, Maida, Sooji). Ensures achievement of sales targets, market expansion, distributor management, and customer satisfaction in the assigned territory.

Key Responsibilities

Bulk Sales (B2B / Institutional / Wholesale)

  • Achieve bulk sales targets from wholesalers, hotels, bakeries, caterers, food processors, and sweet shops.
  • Develop long-term relationships with bulk buyers for sustained business.
  • Negotiate price, credit, and delivery terms within company guidelines.
  • Track competitor activities, pricing, and offers in the bulk segment.
  • Ensure high-volume movement (MT metric tons) and repeat orders.

Retail Sales (General Trade / Modern Trade)

  • Achieve retail sales targets across stores, supermarkets, departmental stores & modern trade outlets.
  • Expand numeric & weighted distribution ensure maximum product availability.
  • Execute trade promotions, schemes, and merchandising activities.
  • Ensure shelf visibility, proper product display, and freshness (FIFO).
  • Conduct regular market visits to monitor competitors and gather insights.

Channel & Distribution Management

  • Appoint and manage distributors/stockists in assigned areas.
  • Support distributors to maintain ROI and ensure adequate stock levels.
  • Coordinate supply chain for timely product availability.

Collections & Reporting

  • Ensure timely collections and credit management as per company policy.
  • Submit daily/weekly/monthly sales reports and market intelligence updates.
  • Track achievement of primary and secondary sales targets.

Qualification & Experience

  • Graduate / MBA in Marketing / Any discipline.
  • Sales experience in FMCG / Commodity Foods (Flour, Atta, Maida, Sooji, Rice, Pulses, Edible Oil, etc.).
  • Experience in handling both bulk (institutional/wholesale) and retail/general trade sales.

Candidate Profile

  • Excellent communication and presentation skills.
  • Strong ability to face the market confidently and influence buyers.
  • Well-connected with a good network in the commodity / FMCG industry.
  • A true go-getter with result-oriented mindset.
  • Proactive, self-motivated, and target-driven personality.
  • Willing to travel extensively within the assigned territory.
  • Preferably with experience in Atta, Maida, Sooji, or other commodity food product sales (bulk & retail).

Interested candidate can share your CV to /

Contact Person: Ms.Vaishnavi, HR Executive

Contact Number: ,

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