Associate Product Manager

3 days ago

Noida, Uttar Pradesh, India Times Internet Full time

About Times Internet

At Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India's largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions.

Our portfolio features market-leading and iconic brands such as TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, Whatshot, Abound, Willow TV, Techgig and Times Mobile among many more. Each of these products is crafted to enrich your experiences and bring you closer to your interests and aspirations.

As an equal opportunity employer, Times Internet strongly promotes inclusivity and diversity. We are proud to have achieved overall gender pay parity in 2018, verified by an independent audit conducted by Aon Hewitt.

We are driven by the excitement of new possibilities and are committed to bringing innovative products, ideas, and technologies to help people make the most of every day. Join us and take us to the next level

About the Business Unit

TOI and ETPrime are the digital subscription arms of The Times of India and The Economic Times, respectively. TOI+ serves premium journalism to millions of daily news readers, while ETPrime offers deep, insight-led analysis for business professionals. Both products are focused on building a sustainable reader revenue model through high-quality, differentiated content and engaging digital experiences.

About the Role

We are seeking an Associate Product Manager to power the growth for TOI+ subscriptions product. This role is central to our subscription growth strategy, focusing on the entire cycle of subscriptions journey for TOI+.

You'll also get ownership of upselling and cross-selling other transactions products within the ET and TOI ecosystem.

Work Responsibilities

  • Own the end-to-end TOI+ subscriptions journey across TOI platforms (Web, App, AMP).

  • Unlock additional revenue from active subscribers via up-sell and cross-sell.

  • Collaborate with engineering and operations teams to optimize backend systems supporting subscriptions, payment retries, and transaction flows.

  • Partner with analytics, growth, marketing, design, and payments stakeholders to continuously iterate on monetization outcomes.

  • Monitor subscriber metrics health through dashboards and experimentation pipelines, and act on insights with speed and clarity.

Skills, Experience & Expertise

  • 1–3 years of product management experience in B2C tech, digital media, fintech, or subscription businesses.

  • Strong command over funnel analytics, A/B testing, and data-led product iterations.

  • Familiarity with backend and frontend systems powering transaction flows.

  • Collaborative mindset with the ability to drive outcomes through cross-functional teams.

  • Detail-oriented, execution-focused, and user-first.

Eligibility

  • Bachelor's degree in Engineering, Computer Science, or a related field.

  • MBA or equivalent post-graduation is a plus.

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