Digital Marketing Executive

2 weeks ago

Cochin, Kerala, India Mentor Merlin Full time ₹ 4,80,000 - ₹ 7,20,000 per year

We are seeking a results-driven Digital Marketing Manager to spearhead our online marketing initiatives. The ideal candidate will bring deep expertise in Meta and Google Ads, paired with strong leadership capabilities to guide a dynamic team of marketers, designers, and content creators. This role demands a strategic thinker with a flair for innovation someone who thrives on optimizing campaigns, elevating brand visibility, and driving high-quality lead generation through creative, out-of-the-box strategies.

Key Responsibilities

  • Plan, execute, and optimize paid advertising campaigns across Meta (Facebook, Instagram) and Google Ads (Search, Display, YouTube, Performance Max) to maximize ROI.
  • Lead and mentor a cross-functional team of digital marketers, content creators, and designers to deliver cohesive marketing strategies.
  • Analyze campaign performance using data-driven insights to refine targeting, messaging, and budget allocation.
  • Oversee SEO, SEM and social media marketing to boost organic and paid traffic.
  • Manage digital marketing budgets and ensure efficient allocation based on performance metrics.
  • Stay ahead of industry trends, emerging platforms, and evolving consumer behaviors to maintain a competitive edge.

Required Skills & Experience

Technical Expertise

  • Minimum 2+ years of hands-on experience with Meta Ads and Google Ads across multiple formats.
  • Proficiency in Google Analytics, Meta Business Suite, and other performance tracking tools.
  • Solid understanding of SEO, SEM, email marketing, and social media strategy.
  • Experience with A/B testing, conversion rate optimization (CRO), and customer journey mapping.

Professional Competencies

  • Strong communication, organizational, and project management skills.
  • Excellent time management and ability to prioritize in a fast-paced environment.
  • Passion for crafting visually engaging media content and storytelling through digital platforms.
  • Detail-oriented with a creative mindset and a proactive approach to problem-solving.
  • Collaborative spirit with the ability to work effectively across teams and departments.
  • Commitment to continuous learning and staying current with digital marketing innovations.

Job Type: Full-time

Pay: ₹40, ₹60,000.00 per month

Benefits:

  • Provident Fund

Work Location: In person

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