Assistant Brand Manager

1 day ago

BengaluruVTP India Groww Full time ₹ 1,20,000 - ₹ 1,80,000 per year
About Groww: We are a passionate group of people focused on making financial services accessible to every Indian through a multi-product platform. Each day, we help millions of customers take charge of their financial journey. Customer obsession is in our DNA. Every product, every design, every algorithm down to the tiniest detail is executed keeping the customers' needs and convenience in mind. Our people are our greatest strength. Everyone at Groww is driven by ownership, customer-centricity, integrity and the passion to constantly challenge the status quo Are you as passionate about defying conventions and creating something extraordinary as we are? Let's chat Our Vision Every individual deserves the knowledge, tools, and confidence to make informed financial decisions. At Groww, we are making sure every Indian feels empowered to do so through a cutting-edge multi-product platform offering a variety of financial services. Our long-term vision is to become the trusted financial partner for millions of Indians Our Values Our culture enables us to be what we are — India's fastest-growing financial services company. It fosters an environment where collaboration, transparency, and open communication take center-stage and hierarchies fade away. There is space for every individual to be themselves and feel motivated to bring their best to the table, as well as craft a promising career for themselves The values that form our foundation are:
  • Radical customer centricity
  • Ownership-driven culture
  • Keeping everything simple
  • Long-term thinking
  • Complete transparency
Roles & Responsibilities
  • Support in strategizing and executing brand communication plans, including brand development, health tracking, campaign execution, brand asset management, and go-to-market strategies.
  • Act as a brand custodian to ensure consistent tone of voice across all campaigns, channels, and touchpoints.
  • Assist in designing brand campaign strategies with clear milestones and timelines aligned to brand KPIs.
  • Conduct consumer research to understand user behavior, identify barriers and triggers for adoption, and share actionable insights.
  • Collaborate with cross-functional teams (product, tech, UX, creative, legal, etc.) to improve consumer experience and support product adoption.
  • Coordinate with external agencies, including briefing, execution, and performance evaluation.
Qualifications & Skills
  • 2–3 years of experience in marketing or brand management, preferably in a fast-paced, consumer-focused environment.
  • Exposure to B2C branding, product launches, and campaign management.
  • Strong communication and collaboration skills; ability to work effectively with cross-functional teams.
  • Analytical mindset with creative problem-solving ability; comfortable working with data to derive insights.
  • Detail-oriented with the ability to manage multiple priorities and deadlines.
  • MBA/PGDM in Marketing or a related field preferred.
  • Self-starter with a proactive approach, able to work independently as well as in a team.

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