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Digital Marketing Strategist

2 weeks ago

Pune Sangli, India Explarity Solutions Full time ₹ 1,04,000 - ₹ 1,30,878 per year

We are seeking a creative and data-driven Digital Marketing Strategist to develop, implement, and optimize the Digital Marketing Activities. The role involves planning, analyzing trends, and executing strategies across digital platforms to drive brand awareness, lead generation, and customer engagement.

Role & responsibilities:

  • Develop, implement, and manage digital marketing campaigns across SEO, SEM, social media, email, and content marketing.
  • Conduct market research to identify trends, target audiences, and competitor activities.
  • Plan and execute paid ad campaigns on platforms such as Google Ads, Meta Ads (Facebook/Instagram), LinkedIn, and others.
  • Optimize website and landing pages for conversion (CRO).
  • Manage content strategy including blogs, case studies, and social media posts.
  • Monitor campaign performance and generate detailed reports with insights and recommendations.
  • Work closely with design, content, and sales teams to align marketing strategies with business goals.
  • Stay updated on the latest tools, trends, and best practices in digital marketing.
  • Track and manage budgets for digital marketing campaigns.
  • Drive lead nurturing through email marketing and marketing automation tools.

Preferred candidate profile :

  • Bachelors degree in Marketing, Business, Communications, or related field.
  • Minimum 5 years of Proven experience in digital marketing or a related role.
  • Strong knowledge of SEO, SEM, Google Analytics, Google Tag Manager, and PPC campaigns.
  • Proficiency with marketing tools (HubSpot, Mailchimp, Hootsuite, Canva, etc.).
  • Excellent understanding of social media platforms and paid advertising.
  • Strong analytical, organizational, and project management skills.
  • Creative mindset with excellent written and verbal communication.