Digital Marketing Manager

1 week ago

Coimbatore, Tamil Nadu, India Sole Fitness Singapore Full time ₹ 2,00,000 - ₹ 2,40,000 per year

The duties and responsibilities of Digital Marketing Manager

  • Create digital marketing campaigns.
  • Ensure consistency in the brand messaging.
  • Work with the sales team to coordinate marketing campaigns.
  • Prepare emails and newsletters to send to current customers.
  • Launch promotional offers and events to attract new customers.
  • Optimise the business website to increase online traffic.
  • Follow best practices for social media marketing on different platforms.
  • Conduct regular audits for social media and website marketing performance.
  • Maintain and monitor online listings across various e-commerce platforms.
  • Track marketing metrics and analyze digital data to measure marketing success.
  • Developing and implementing e-commerce strategies aligned with company goals.
  • Managing and optimizing online sales channels, such as websites, social media, and online marketplaces
  • Creating and managing e-commerce budgets, including advertising and promotion spend
  • Analyzing e-commerce data and metrics to identify opportunities for growth and improvement.
  • Overseeing allocation and establishing replenishment process to maintain optimum inventory levels of key selling items.
  • Negotiating priority of projects based on anticipated ROI and cost involved.

Soft Skills:

  • Teamwork
  • Communication
  • Problem-solving
  • Adaptability
  • Time management

Technical Skills:

  • Web Design and Development
  • Database Management
  • Marketing and Advertising
  • Social Media Management
  • Web analytics

Specific Skills:

  • SEO and SEM
  • Affiliate Marketing
  • Content management
  • Email Marketing
  • Payment Gateway Integration

Education and Qualifications

  • Minimum 2-5 years experience.
  • Bachelor's or master's degree in Marketing, Business Administration, E-commerce, or a related field.
  • Certifications in Google Analytics, Google AdWords, and social media platforms such as Facebook, Instagram, and Twitter.
  • Knowledge of SEO and PPC (Pay-Per-Click) campaigns.

Job Type: Full-time

Pay: From ₹20,000.00 per month

Benefits:

  • Health insurance
  • Internet reimbursement

Experience:

  • total work: 5 years (Preferred)

Work Location: In person

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