Marketing Specialist

Job Description for Marketing Specialist Advanced Healthcare Funnel Builder

Position: Marketing Specialist – Advanced Healthcare Funnel Builder

Location: Remote

Job Mode: Full-Time

Notice Period: Immediate Joiner Preferred

Position Overview

We are seeking an experienced and data-driven Marketing Specialist with proven expertise in Meta (Facebook/Instagram) and Google advertising, who can design, build, and optimize complete patient acquisition funnels from strategy to execution. This is not a simple media buying role — we require a strategic marketer with a deep understanding of funnel architecture, healthcare consumer psychology, and performance marketing.

The ideal candidate will be highly skilled in GoHighLevel CRM for automation, nurturing, and tracking, have a strong grasp of compliance-sensitive healthcare advertising, and excel in building campaigns that not only generate leads but also convert them into booked appointments and paying patients.

Key Responsibilities

1. Paid Advertising Strategy & Execution

• Plan, launch, and manage high-performing Meta and Google Ads campaigns targeted at specific patient demographics.
• Conduct in-depth keyword research, audience segmentation, and competitive analysis.
• Develop high-converting ad creatives (copy, images, and video concepts) that comply with healthcare advertising regulations.
• Continuously monitor, test, and optimize campaigns for CTR, CPC, CPL, and ROAS.

2. Funnel Architecture & Development

• Design and implement complete digital marketing funnels using GoHighLevel.
• Build high-converting landing pages, lead forms, scheduling flows, and appointment booking systems.
• Create automated SMS, email, and voicemail follow-up sequences to improve lead-to-booked-appointment conversion rates.
• Set up and maintain tracking systems for attribution, retargeting, and conversion optimization.

3. Content & Creative Collaboration

• Collaborate with designers, video editors, and copywriters to create persuasive, compliant, and patient-focused marketing assets.
• Develop compelling healthcare-oriented messaging that educates, engages, and converts.

4. Data Analysis & Reporting

• Analyze campaign and funnel performance metrics to make data-driven optimizations.
• Produce weekly and monthly reports highlighting KPIs and actionable insights.

5. Compliance & Healthcare Industry Awareness

• Ensure all campaigns meet local laws, HIPAA regulations, and platform-specific healthcare advertising guidelines.
• Maintain ethical advertising practices and safeguard patient privacy.

Qualifications & Skills

Required:

• Minimum 3+ years of hands-on experience managing Meta and Google Ads campaigns.

• Proven track record of building complete digital funnels that consistently convert.

• Advanced expertise with GoHighLevel (pipelines, workflows, triggers, automation, and landing pages).

• Strong understanding of marketing analytics tools (Google Analytics, Meta Ads Manager, Google Tag Manager).

• Strong copywriting skills for creating persuasive, compliance-friendly healthcare campaigns.

• Excellent grasp of CRO (Conversion Rate Optimization) principles.

Preferred:

• Healthcare industry marketing experience.

• Knowledge of HIPAA-compliant marketing.

• Familiarity with SEO, retargeting, and omnichannel marketing strategies.

• Experience promoting high-value, cash-pay healthcare services.

Performance Metrics

Success in this role will be measured by: -

• Cost per Lead (CPL) within target range.

• Conversion Rate from lead to booked appointment.

• Return on Ad Spend (ROAS).

• Funnel completion rate and automation efficiency.