Market Research Analyst

2 days ago

Noida, Uttar Pradesh, India MINDTEL GLOBAL Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Primary job title (standardized): CATI Interviewer (Primary Research)
About The Opportunity
A specialist operating in the Market Research & Consumer/B2B Insights sector, this role focuses on telephone-based primary research (CATI) across India. You will join an on-site team delivering high-quality, quota-driven survey data for clients across FMCG, healthcare, financial services, and technology.

Role & Responsibilities

  • Conduct high-volume CATI interviews following provided questionnaires and scripts, ensuring professional and consistent respondent engagement.
  • Meet daily and weekly call/interview targets while managing quotas, sampling frames, and respondent screening rules accurately.
  • Use CATI platforms and dialer systems to schedule calls, log responses, and ensure clean, interview-ready datasets.
  • Validate and enter data with precision; flag inconsistencies and follow up for clarifications or quality checks as required.
  • Maintain respondent confidentiality and adhere to company and client compliance standards, including no-bias interviewing and consent processes.
  • Collaborate with supervisors and field leads to optimize scripts, improve completion rates, and resolve respondent issues promptly.

Skills & Qualifications

  • Must-Have

  • 1+ years experience in CATI/telephone interviewing or proven call-centre survey experience.

  • Excellent verbal communication in English and proficiency in one or more regional languages (Hindi, Marathi, Tamil, Telugu, Kannada, Bengali, etc.).
  • Comfortable using CATI/dialer software and basic tools (MS Excel, Google Sheets, CRM).
  • High accuracy in data capture, strong attention to detail, and ability to follow scripted questions exactly.

  • On-site availability and willingness to work in shift patterns to meet project timelines.

  • Preferred

  • Prior exposure to market research methodologies, quota management, and sample weighting concepts.

  • Experience with specific CATI platforms (e.g., Voxco, Confirmit, SurveyCTO or similar) and CRM systems.
  • Graduate degree or diploma in commerce, social sciences, statistics, or related fields.

Benefits & Culture Highlights

  • Structured onboarding with CATI training, mock interviews, and ongoing coaching to improve completion rates.
  • Performance-linked incentives, clear on-site career progression, and opportunities to shift into field/project management roles.
  • Fast-paced, team-oriented environment with emphasis on data quality, client delivery, and skill development.

This role is ideal for detail-oriented communicators who excel at telephone engagement, data accuracy, and working to measurable targets. Apply if you want hands-on experience in primary research and a clear growth path within the market-research domain.

Skills: primary research,completion,management,crm,research

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